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The Impact of a Social Media Presence on SEO // Sep 10 // JLB

How Social Media Affects SEO Visibility is everything on the internet. You can have the best content, products, or services in the world but no one will know if they never find your website. Search Engine Optimization (SEO) is one of the best ways to get your information in front of the people that can […]

Is Facebook Live Right for Your Business? // Mar 05 // JLB

Maybe you’ve heard all the buzz about how video is the sweet spot in digital marketing right now. Video is great, but how you do video matters too. Platforms like Facebook Live, which offers live streaming capabilities to its users, are showing us that there’s more potential with video than we previously imagined. Facebook Live […]

The Top Social Media Trends for Business in 2018 // Feb 05 // JLB

There’s always a flurry of digital marketing predictions at the beginning of the year. It’s an exciting time of looking into the future. But, a couple months later the dust settles, and we get a much clearer picture of what to expect in the coming months. Now is the perfect time to look at the […]

5 Inspiring Instagram Brands You Need to Be Following // Dec 01 // JLB

Instagram, with 800 million active monthly users, has become a social media marketing dream come true, and many brands are jumping on. In fact, about 70% of businesses now use Instagram for social media marketing. Some brands do Instagram better than others. Here are 5 of our favorite brands on Instagram and why they inspire [...]

How Paid Social and Organic Social Should Work Together // Nov 10 // JLB

As their names imply, paid social media and organic social media are two distinctly different entities. On the surface, it might seem that the two approaches are incompatible. However, JLB Works, a respected social media marketing firm serving Nashville, TN, believes the two can and should work together. First, let’s define the two terms. Paid […]

How to Incorporate Video into Your Social Marketing Strategy // Nov 08 // JLB

Everyone knows how fast things move in today’s digital age– not to mention the sheer number of sensory imprints we’re exposed to everyday. With attention spans shrinking by the second, it should come as no surprise that viewer message-retention is 95 percent when seen as a video, versus 10 percent when read as text. Video […]

5 Social Media Marketing Trends to Look Forward to in 2018 // Sep 06 // JLB

The power of social media is growing every day and what is cool today may not be the “it” platform tomorrow. In fact, because these social media platforms are constantly changing, Social Media Marketing is changing too. With new additions to popular platforms that include video sharing, stories and more —it’s extremely important for your company […]

Will VR Change Social Media Marketing? // Dec 30 // JLB

Virtual reality is a game-changer, but it isn’t restricted to the gaming community. VR is becoming mainstream, and it’s giving social media the once-over. Because current consumer interest is constantly rising, social media marketing experts are matching their enthusiasm with different tech adoption techniques. VR is expected to impact social media greatly, and it’s expected […]

Using Social Media Influencers to Boost Your Impact // Dec 23 // JLB

At some point, you’ll need to ask yourself how important your online presence is. SEO has come a long way. Now, it’s intertwined with Facebook and Twitter. It isn’t a hard concept to grasp, but it’s becoming increasingly complicated. Social media, at its core, encourages engagement and real-world conversations. Essentially, it’s a link between your […]

Five Ways Mobile is Impacting Social Media Marketing // Sep 01 // JLB

Let’s face it: Smartphones are everywhere. Social media marketing has come a long way, but it’s practically synonymous with mobile marketing. Whether it’s a Windows Phone, iPhone or Android, consumers are accessing Facebook, Facebook Messenger, Twitter and Instagram with the tap of a finger. Understandably, mobile-only social media users are shifting the way companies approach […]