Pay-Per-Click & Search
Engine Marketing Strategy
- Improve your ROI, lower costs
- Start pulling-in low-cost, targeted traffic
- Receive monthly reports outlining changes, alterations and results
- Keyword research and initial setup or optimization
- Creation and expansion of ads
- Pruning of low performance keywords and ads
- Professional account management
- Structured campaign management
- Optimization and expansion of ad groups, and much more.
Google Ads (formerly Google AdWords) and Pay-Per-Click (PPC) campaigns are paid Search Engine Marketing strategies that, when designed correctly, generate qualified TRAFFIC and LEADS to a website. These strategies encompass the practice known as Search Engine Marketing. SEM only works if your business has an effective website. By hiring JLB, Voted #1 Best Web Design Company in Tennessee, generating more qualified traffic through our expert Google Ads Management Team (or “AdWords campaign”) will drive more of the business that you want directly to you. JLB brings Search Engine Marketing expertise to businesses in Nashville, TN; Franklin, TN and Brentwood, TN.
JLB is a Premier Google Certified Partner so we understand Google Ad strategies and success.
Google Ads and pay-per-click marketing can be self-managed or outsourced to a professional digital marketing firm. JLB provides a full-range of digital marketing and Google Ads services in Nashville, Brentwood and Franklin TN that will greatly benefit your business. The main benefit to having JLB (voted #1 Best Web Design in Franklin, TN, Nashville, TN and Brentwood, TN) manage your Search Engine Marketing campaigns is due to our blended support and strategy across your SEO, PPC (pay-per-click), SEM (Google Ads) and Website services. Ultimately lowering your costs, generating more qualified business and driving revenue!
The best search engine optimization (SEO) campaigns coexist with Search Engine Marketing (SEM) strategies, such as Google Ads and pay-per-click (PPC), that are carefully maintained and regularly improved (i.e. “actively managed“). Take advantage of every opportunity to direct targeted traffic towards your website. As the Best Web Design company in Brentwood, Franklin and Nashville, JLB is the best partner for Search Engine Optimization and Search Engine Marketing. Increase your scope on search engines by targeting keywords & phrases which your site will most likely lead to conversions. Target competitive, commercial keywords – especially when ranking highly organically – because, as they begin working in unison, SEO and SEM will (and should) overlap.
As Google heavily monetizes commercial inquiries by driving the bulk of search traffic into the central top 3 Google Ads, studies show that companies not actively promoting their brand and services through pay per click ads are missing out on the bulk of possible search engine driven traffic. Money that your company has been spending on search engine optimization (SEO) campaigns should compliment your Search Engine Marketing (or Google Ads) campaigns.
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