Inbound Marketing Agency | Marketing Campaigns | Content Strategy
Web Design/SEO/Full Support

Inbound Marketing

Attract Convert Close Results

The inbound marketing methodology is the most effective marketing method for doing business online. Rather than using outbound tactics such as cold calling and buying email lists, inbound marketing focuses on creating quality content to pull your customers in. Inbound marketing is all about creating marketing that people love. JLB has the expertise to create impressive content, built out of a comprehensive Inbound Marketing strategy that connects your customers with you and helps you to achieve your business goals. Our experts work with you to deliver content your buyers need through targeted strategies, blogs, ebooks, social media marketing, PPC, video and email campaigns.

Inbound Sales

Want to know how much traffic you need to push to your website and what those visitors mean to your sales funnel? Follow these simple steps:

  1. Select a new customer goal
  2. Select your closing rate
  3. Select your lead to opportunity conversion rate
  4. Select your website visitor conversion rate

The calculator will show you how many website visitors, new leads, and new opportunities you will need to reach your ultimate goal for new customers. Play around with the percentages and see how it will impact your overall results.

How many new customers do you want?:

What's your close rate on sales opportunities?: %

What % of web leads convert to sales opportunities?: %

What percentage of website visitors convert to leads?: %





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As Nashville's premier Web Design and Digital Marketing company, JLB has been rated as the Best Web Design and Digital Marketing company. The JLB team takes your investment in your business's website and online marketing very seriously, whether it's SEO, Content Marketing, Digital Ads, Social Media, or Lead Generation Campaigns.

Four Stages of the Sales Funnel


Phase one in any inbound marketing campaign is attracting the right visitors. Not all website visitors are created equal. Your goal should be to attract those who could benefit from your product and are able to buy. That is why at Horton Group, we help you develop detailed buyer personas to inform your inbound marketing efforts.

We then use proven inbound marketing strategies to drive traffic to your website. These tactics include, but are not limited to:

  • SEO
  • PPC
  • Content Marketing
  • Social Media Marketing
  • Video Marketing

JLB’s inbound marketing services make it possible for any business to succeed online. We provide you with the tools, tactics and team to make your campaign effective.

Once you've attracted visitors to your website, it’s time to begin converting those visitors into leads. This is where compelling CTAs, engaging offers and targeted landing pages take center stage. And the best part is, once you have them set up, these tools act as 24/7 sales reps, funneling in leads while you sleep.

Tactics we use to convert your website visitors into leads include, but are not limited to:

  • Landing Pages
  • CTAs
  • Forms

It’s important to continually monitor conversions, so you can nurture leads with additional customer interactions and content to keep them interested. As leads progress through the sales funnel, you will gain greater knowledge of their opportunities and challenges. This will enable you to position your company as a solution that meets their needs.

Tactics we use to close customers include, but are not limited to:

  • CRM
  • Emails
  • Workflows

Inbound marketing doesn’t just stop at closing customers. These newly satisfied buyers should be treated as an asset to your company. By providing an incredible experience through follow-up, product recommendations and useful resources, you can gain powerful word-of-mouth.

As a result, you will retain loyal customers for years to come and attract new customers. Tactics we use to delight customers include, but are not limited to:

  • Surveys
  • Smart content
  • Social monitoring
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Buyer Personas

We collaborate with you to distill your target markets into specific research-driven buyer personas. Better buyer personas mean better, more effective marketing.

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Online Campaigns

We tailor marketing campaigns and automated workflows that segment your leads according to the ways your buyers interact with your content.

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Inbound Marketing

We write clear, strategic copy that your visitors and clients want to read. We conduct intensive research to produce thoughtful and relevant content.

Inbound Marketing Related Services

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