The power of social media is growing every day and what is cool today may not be the “it” platform tomorrow. In fact, because these social media platforms are constantly changing, Social Media Marketing is changing too. With new additions to popular platforms that include video sharing, stories and more —it’s extremely important for your company to embrace a digital marketing team that is willing to look ahead to the future of social media marketing and create successful campaigns that speak to your target audience.
Top 5 Social Media Marketing Trends to Watch Out for in 2018
1. Less Twitter
Over the past few years, Twitter has been on a slow decline. Once the biggest social media giant, new research shows that Twitter will survive this decline but no longer be the powerhouse for digital advertising that it once was. Once a favorite for real-time, quick updates, Twitter is now behind the curve where users can share at length in many different formats.
2. Create Higher-Quality Content
Remember when Facebook only allowed you to “like” a post? After the adoption of reactions, it finally became clear to social media creators that users want to share their real feelings online. This means that shifting towards more emotionally engaging, high-quality content is a must for advertisers in 2018. It’s no longer about simply sharing a message, you should be sharing a story that your ideal customer can relate to as well.
3. In a Snap!
In just a few short years, Snapchat has gone from a fun, new platform to dominating the social media scene. Now more relevant than Twitter or Instagram, Snapchat has found a way to focus on in-the-moment and live content, including vertical video aimed at emerging brands. These new changes offer a wide array of opportunities to digital marketing teams who are willing to be at the forefront of the new social media frontier.
4. It’s Okay to Be Choosy
While it may seem like a cool new platform is popping up on your radar every day, most of them will not succeed on a global level. As more and more people realize this, it will become normal for businesses to become a bit more picky about which social media platforms they want to work with. Instead of pushing out content for every single platform available, you may realize that it’s easier to find one you like and stick with it.
5. More Experience-Based Marketing
As the demand for social media to become more immersive continues to rise, it’s no longer as simple as posting about an upcoming event or product. Your customers want to be a part of the experience by coming along for the ride with live video, product demonstrations and more, as they interact online and in mobile marketing.
Make These Trends Your Own with JLB Works
Are you ready to get ahead of the curve and dive head-first into the new social media marketing age? Contact our experienced and highly-skilled digital marketing agency in Franklin, TN online today for more information and request a quote.