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7 Tips for Reducing Your Bounce Rate // Jul 22 // JLB

Bounce rate is a metric that can be used to discern the effectiveness of your website. It is the rate of visitors that enter your website, view a single page, and leave without exploring any further. A high bounce rate means your visitors either aren’t enjoying what they find when they enter your website, or […]

Why Graphic Design Is Important in Website Design // May 04 // JLB

Graphic Design Is Imperative in Site Planning Graphic design. Websites can serve many different purposes. Ecommerce websites hope to convert visitors into customers. Portfolio websites aim to showcase previous work. Magazine websites convey information. But the thing that unites all of them is that they want to be visually pleasing to visitors. This dictates all […]

What is UX Website Design? // Feb 24 // JLB

What is UX Website Design? The causal internet user doesn’t usually think about what goes into the websites they use. Every aspect of a web page has been considered, tested, and optimized to be the best it can for the purposes it is to serve (if it’s done correctly, that is). But just because something […]

How to Create an Eye-Catching Homepage // Nov 20 // JLB

How to Create an Eye-Catching Homepage You wouldn’t let your storefront get dirty, and you wouldn’t hang a poorly designed sign in your window. So why would you live with a bad website? SEO Overview A poorly designed web site gives customers a bad first impression of your business. In fact, it may stop them from […]

How Using Color Psychology in Web Design Fuels Conversions // Apr 15 // JLB

It isn’t something that most of us think about but color has the potential to influence our emotions and even our buying decisions. Through the strategic use of color, you’re able to deliver your brand’s messaging and influence movement through your sales funnel and at the end of the day, this movement is really what […]

Does your website contribute to your business success? // Apr 05 // JLB

Much like the design tactics of most physical products you’re likely to find in a conventional store, the design of a website can have a very real and direct impact on the success, or failure, of a website. Whether you’re only looking for traffic to the site or you’re looking to be “the next big […]

Creating the Ideal Budget for Your Professional Website Redesign // Oct 30 // JLB

Your website is unquestionably the most important marketing tool your business has. It is command central of your inbound marketing strategy and how well it performs can directly impact your bottom line. While too many small businesses are missing this important element – a dismal 45% don’t have a website at all, those that aren’t […]

Designing a Website That Masters the Art of Lead Generation // Oct 15 // JLB

Having a professional looking, well-functioning website is priority one for many businesses – as it should be because it’s one of the most important tools a business has for becoming and staying visible in the digital world. It’s safe to say that a strong website should be the cornerstone of your successful marketing strategy. When […]

How to Choose the Right Web Design for Your Business // May 07 // JLB

If you’re just starting a business, or have recently realized that your current web design just isn’t working, the process of choosing the best design is overwhelming. You’re going to find hundreds of website building platforms, each of which will have their own list of features. How do you know what you want, when you […]

6 Strategies For Higher Levels of Customer Engagement Online // Oct 18 // JLB

No matter what industry you are in, your website is your main calling card online. However, you have more competition there than ever before. Most users are also in a hurry; mobile users make up well over 1 billion (and growing rapidly) of all web surfers worldwide. With all of these factors, you must do […]