7 Qualities of an Effective Web Design

Author: JLB

Published On: November 26, 2020

All websites are not created equal. In fact, there are incredible differences in how various websites engage their visitors and display their information. This ultimately leads to some websites effectively appealing to their visitors while others fall flat.

So what separates the successful websites from the rest?

7 qualities of an effective web design:

  1. Visual Appeal
  2. Simplicity
  3. Logical Layout
  4. Consistency
  5. Intuitive User Experience
  6. Quick Load Time
  7. Adaptability


1. Visual Appeal

The first thing a visitor is going to notice about your website is its web design. Are there high-resolution images? Is the color scheme appealing? Does the layout overwhelm the web page or direct the visitor’s attention to relevant information?

These initial qualities will affect how a visitor feels about your website. You could have the best content in the world but a visitor will never read it if they don’t give it a chance.

An unappealing visual experience will send your visitors elsewhere. Aesthetics are important, and a successful website will draw people in with appealing visuals.

2. Simplicity

You want to tell your visitors and potential customers the type of content they need. However, you don’t want to overload them with excessive images, videos, and content. This simply dilutes the content of your website and makes it more difficult for people to separate the essential information from the filler.

Including less information on your website imbues the remaining content with a higher level of importance. It also avoids overwhelming your visitors. Complicated websites don’t come across as clean as those with an emphasis on simplicity.

3. Logical Layout

Navigation is important for a successful website. People can become easily frustrated if they aren’t able to find the information they need. This leads them to leave your website in search of an easier route to their desired information.

It can be tempting to try to make your website more unique by getting creative with the navigation, but this is a mistake.

Keep it simple. Make it easy for people to explore your website and find the different sections. This keeps your visitors comfortable and happy as they explore your options and information.

4. Consistency

It’s good to have a level of differentiation between your pages to hold the attention of your visitor. Just don’t push this too far. Drastic differences from one section to the next can make your website feel disjointed and even confusing for the visitor.

A professional web design company will create a theme and then follows it throughout the website. This includes the font, the color scheme, and even the layout of the pages. Keep your headers in the same place. Don’t change the style of the text. You want to create a unified experience for your visitors.

5. Intuitive User Experience

Consistency and a logical layout will improve your visitor’s general experience on your website. This can be furthered by making sure the mechanics of getting around your website are streamlined.

Include multiple buttons that can be clicked to bring you to other sections of the website. Arrange your pages in a coherent way that makes sense for the visitor as they make their way through your website.

Put the most important information upfront. This sets the tone for your website and lets the visitor immediately know what they can expect. And then make it easy for them to find what they are looking for by providing supporting information in a logical order.

6. Quick Load Time

Our willingness to wait for a website to appear on our screen has drastically dropped over the years. Gone are the days of dial-up internet connections where we’d watch the sections of the web page appear one by one until all of the information was finally available.

People want to view the website as soon as they open the page.

There are many factors that influence how quickly your website will load. And they can all be addressed in the design of the page.

For instance, pages can be optimized, both in the amount displayed as well as the size of the file. Keeping an eye on these various factors can greatly improve your visitor’s initial impression of your website.

7. Adaptability

The way we access the internet is changing. Mainly, people are becoming much more likely to browse websites on devices other than computers, such as phones and tablets. And each of these devices offers a different-sized screen.

Responsive web design directly addresses this issue. How will your website look on a variety of screens? It’s important to ensure your images and content will still be easily viewed to those using desktop computers as well as those on their phone. An expert web design company will be able to provide this capability.

Contact JLB in Franklin, TN today!

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design