Why You Need Responsive Web Design

If you are just building your presence on the web, or if it’s been awhile since you have updated your site, responsive design may be new to you. Responsive design is design that looks good no matter what size screen it’s on. This is important for your pages for a few big reasons:

1. More people than ever are mobile.

In the past, most people who visited your site were usually coming in from home or the office on their desktop computer. Now, smart phones have become nearly ubiquitous and tablets are continuing to gain popularity. People now spend 51% of their online time using mobile devices. Responsive design means that they will have a better experience using your site. This makes it far more likely that they will choose to do business with you instead of visiting your competitor.

2. Google requires mobile friendliness.

Last year, in an update that has been dubbed “Mobilegeddon,” Google began penalizing websites that were not mobile friendly. Many disappeared from search results on both mobile and desktop. While you can satisfy their requirements with desktop and mobile versions of your site, simply building with responsive design is a far easier way to ensure that your site is mobile friendly and easy for their users to view.

3. It’s efficient.

Like we mentioned, it is possible to create a mobile and a desktop version of your site. However, responsive design looks great whether your prospect is on their desktop, an iPhone, a super-sized smart phone or a tablet. By maintaining one design, you can be sure that all customers have the same great experience. And, you can assure that every page of your site is up to date all the time without having to have someone deal with multiple versions.
We want you to have a site that will represent the best aspects of your business. We offer the web design and SEO services Nashville businesses trust. Get in touch today to talk about how we can build a powerful presence for your business online.