We love setting goals for improvement here at the Buffer blog, and one of our most recent challenges has been this: Every post gets an original image.

This might not sound like such a tall task until you consider that Courtney and I are journalism majors whose skills lie in painting pictures with words and not so much in painting pictures with Photoshop. We try our best, in the name of visual content.

You’ve perhaps heard of visual content? The term seems to be everywhere these days. We come across it all the time as we’re curating content, and it seems that social media strategies now consider visuals as required elements.  Keep reading.