The Impact of a Social Media Presence on SEO

How Social Media Affects SEO

Visibility is everything on the internet. You can have the best content, products, or services in the world but no one will know if they never find your website.
Search Engine Optimization (SEO) is one of the best ways to get your information in front of the people that can use it. However, the process of getting your web pages to the top of relevant search queries can be convoluted and difficult.
The best tactic is to use everything at your disposal to build credibility. There are many factors that go into your SEO performance. It’s in your best interest to utilize as many of these factors as possible.
One such tool at your disposal is actually free: social media. It doesn’t cost anything to set up a profile for your website or business, and it can have a positive effect on the performance of your website.
7 ways your social media presence affects your SEO rankings:

1. Increases Your Online Reach
2. Drives Traffic to Your Website
3. Positive Impact on Local SEO
4. More Backlinks
5. Helps You Further Understand Your Audience
6. Analyzing Interactions Helps Tailor Future Content
7. Any Attention is Beneficial

1. Increases Your Online Reach

Your reach on social media is essentially unlimited. Sure, your initial post will be seen by your direct followers, but there’s always the potential for it to be shared. And if this happens, your material is put in front of new people providing the opportunity to increase your exposure.
SEO rankings are subject to a bit of a snowball effect. Certain pages and posts rank well because they draw a lot of visits. And the more visits they receive, the better they will rank.

2. Drives Traffic to Your Website

Providing interesting and informative content on your website will give your social media followers a reason to click. Each of these clicks furthers your authority in your industry as long as they don’t immediately leave their entrance page.
Google rewards websites that are able to gather and retain traffic. The posts that gain these clicks on social media will start to rank higher in relevant search results which only furthers their growth and SEO performance.

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3. Positive Impact on Local SEO

The social media page for your website should have updated and current contact information, including your physical location. The name, address, and phone number of your business will be cross-referenced across various internet channels.
This information is factored into your local SEO results. Consistent entries for name, address, and phone number show search engines that you serve a particular community and make it more likely you’ll show up in local searches.

4. More Backlinks

There’s another benefit to social media’s ability to put your information in front of new audiences: backlinks. This refers to any website that posts an active link back to one of your web pages.
More exposure means a higher chance that your information can be used as a reference in other articles and blog posts. Reference lists of available websites in your industry are also a possibility. And your website is going to miss being included on a list if the compiler doesn’t know about you.

5. Helps You Further Understand Your Audience

It can be easy to see your audience as numbers in a spreadsheet. This is particularly true for websites that rarely have face-to-face interactions with potential customers.
Social media is a great opportunity to directly interact with your audience. Not only does this make your business more personable, it gives you the opportunity to learn about their behaviors and interests.
This won’t directly impact your SEO performance, but it can be used to inform future marketing methods that will.

6. Analyzing Interactions Helps Tailor Future Content

Many social media platforms offer the ability to check the performance metrics of your posts and advertisements. This will show you how many interactions your posts have garnered. You can also check the metrics from your website to see which type of posts have gained the most attention.
This information can be used to create new content tailored to your audience. Creating content your audience has a direct interest in will create more engagement which will be rewarded with better performance in search results.

7. Any Attention is Beneficial

Every positive interaction helps your website grow a larger base of visitors and better metrics. Social media is a risk-free method of facilitating scenarios to gain this attention.
Your SEO performance is directly tied to how many people visit your website, and what they do when they get there. Using the ideas listed above to improve your social media presence will result in more attention, which is beneficial to your search result rankings.

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