As 53.3% of website traffic comes from organic search, incorporating good SEO can set your company up for success. While you won’t find many companies who don’t make use of SEO, if you’re on the latter end of the spectrum, you’re not alone. Implementing a SEO strategy can be difficult for some, but can dramatically impact the reach of your business’ website.
When you implement SEO to your website via content, you’ll finally be able to set yourself apart in the sea of your competitors. Search engine optimization can be utilized to influence who sees your website content and how frequently. Incorporating good SEO can make a huge difference when it comes to boosting your website in today’s digital world.
Here are some of the ways incorporating good SEO can set your business up for success:
- Organic Search Ranking
- Connect Your Website to Your Brand
- Reap Long Term Benefits
- Increase Visitor Value
- Web Search Visibility
- Improve Revenue
Organic Search Ranking
In today’s digital landscape, the average consumer will likely find your website by going to a search engine and typing in a question. The performance of your website has a lot to do with how well it connects with organic searches relating to your industry. While you cannot control what people search for, you can control how your website interacts with top searches.
Good SEO will directly target specific keywords based off of typical internet searches. These keywords can help your business perform better online and force your content to appear higher in the listed results.
Connect Your Website to Your Brand
Before starting your business, you had to cultivate your brand identity. Your company’s brand is a combination of factors that influence the way customers view your products and services. This can include your color schemes, your logo, your tone of voice, how you interact with your customers, your mission and values, plus much more. Everything your business interacts with or presents to your audience will directly impact the success of your business. As you probably know, cohesive statements and actions will strengthen your brand identity all around. However, SEO also helps to further connect your website to your brand identity.
Recognizing the keywords that correlate to your industry and business can help your team to create content based around those words. This will strengthen the theme of your business and showcase those elements on your digital site. While there are many different branches of most businesses and websites, a centralized idea guides decisions and helps your customers understand your brand.
Visit JLB in Franklin, TN to begin working on a SEO strategy for your website!
Reap Long Term Benefits
Did you know SEO can be implemented into many different areas of your website? SEO can be incorporated in the text on all of your pages, any titles, and even URLs. Good SEO can be used for additional content like blogs and industry or company news pieces. As these forms of content are posted to your business’ site, they will continue to factor into your overall search rankings for your business and individualized keywords.
As there is no time limit on search rankings, you’re likely to find articles from years earlier when performing searches of your own. Blogs, articles, and website copy will become evergreen content on your website and factor into search results for as long as they are posted. The more you make use of SEO services, the better your business’ website will rank on search results.
Increase Visitor Value
When it comes to increasing visitor value, you’re going to need to incorporate content paired with SEO onto your website. Blogs and other types of long form content are a very popular means of attracting potential customers. Good SEO can make sure these blogs attract the right audience who would benefit from your services or products. The idea behind this is that creating content based around your industry will bring in clients that are already predisposed to be interested in your services.
These types of blog content provide immediate value to your customers, and if they are quality, these pieces of content will elevate your brand. Being seen as an industry leader based on helpful, readily available information puts you in a good position to be their choice for services or products.
Web Search Visibility
If your current website doesn’t have any SEO strategy in place, you may be experiencing higher bounce rates. Bounce rate refers to when customers on your site leave without clicking to another webpage. This can often occur when viewers don’t find the information they are immediately looking for. This is where SEO works its magic.
Directing SEO toward the proper keywords will help your business’ website attract potential visitors who will actually be interested in your content, products and services. SEO is much more than simply manipulating the search engine to reach the top of any query. You will want your business to be at the top of the right search query that connects people to your services. Attracting visitors interested in your topics and in need of your services or products is the only way to turn these visits into actual sales.
As a business owner, you’re likely trying to continually gain new customers and improve your revenue. This is one of the main reasons many companies are currently utilizing SEO services. Good SEO can drive more visitors to your website meaning you have a higher likelihood of converting them into actual paying customers.
As the internet is full of information and various competitor websites, it’s important to make use of any available means of setting yourself apart from the crowd. SEO services are an affordable and effective means of improving your revenue.
Hiring Your Web Partner
If you’re looking for a team of industry experts to provide you with the latest resources that will take your business to the next level, then outsourcing your marketing needs might be the right move for your business.
At JLB we provide “business-class” web design services, SEO and digital marketing all in-house with full support. We can help your business define your perfect target market and provide your customer base with the right resources. Our number one goal is to deliver affordable, high-end custom websites with a private collection of proven tools and services that give your business the ultimate advantage. Our results are amazing— just see for yourself! Contact JLB today.