Incorporate Responsive Web Design Into Your Business Website

Author: JLB Support

Published On: May 3, 2021

As 57% of all website traffic comes from mobile devices, increasing the responsiveness of your website will prove to be important to your business. With various ways and devices used to reach your customers, your website functionality can play a key role in the success of your company. As a business owner you’re likely to regularly look for new customers to support your efforts. 

When you incorporate a responsive website design into your digital strategy, you can do just that! Having and maintaining a responsive site is not only important for your business to reach new customers, but also important for your current customers and can help you keep up with the ever changing internet world. 

Here’s why Responsive Web Design should be incorporated into your business website:

  1. A Responsive Website
  2. Search Engine Optimization
  3. Website Accessibility
  4. Are You in Need of a Website Design Partner in Nashville?

A Responsive Website

When it comes to designing a responsive website, there are a few things you’ll want to keep in mind. A responsive website is one that loads smoothly and quickly on a variety of devices and screen sizes. An increasingly important factor, as a large number of internet users are moving away from their computers and relying on mobile devices, your website should have the ability to adapt itself to the size and shape of a screen. 

For example, a desktop website might have a large banner image across the top that will get automatically resized when viewed on a smaller, mobile device. A responsive website could also become important for when content is laid out in multiple columns that simply won’t fit on a smaller screen. Responsive design techniques will allow you to adjust the amount of columns, or perhaps move them to save the visitor the hassle of scrolling left-to-right in order to read all of the content.

Contact JLB today to begin designing your custom, responsive website! 

Search Engine Optimization

The responsiveness of your website will mean absolutely nothing unless you’ve incorporated an SEO strategy as well. SEO stands for search engine optimization. While Google isn’t the only search engine, they do make up a large portion of the search engine industry and have recently altered their search result rankings to favor websites better-suited for mobile use. This shift stems from the increased tendency for people to use their phones for digital searches.

One of the main goals of Google is to provide an experience that is user-friendly. With so many options out there, people are going to tend to use the easiest, user-friendly choice. A responsive website that is inherently easy to use and transfers easily to multiple devices will therefore be rewarded with higher rankings in Google’s search results because of it.

Website Accessibility

The accessibility of your website, such as load time will also be factored into Google’s search results. Waiting for a website to pull up pictures and text can often offer a visitor of your site an unpleasant experience. A website that has been designed towards responsiveness will generally load faster because it isn’t trying to fit something where it wasn’t meant to go.

The amount of time a user spends on your site is important. However, users are likely to go elsewhere if they can’t easily find what they need. Responsive website design ensures that no matter how someone is viewing your content, it will be laid out in a coherent fashion. A responsive website will be tailored for social media shares simply because of its design. And while this might not directly influence your search result rankings, it can be a great source of traffic. Links on various platforms can be continually shared, exposing your content to new readers and potential visitors. 

Pro Tip: One method of making a website viewable on both desktops and mobile devices is to have two separate URLs with similar content but different layouts. However, Google doesn’t understand this idea and can lower your rankings based on the existence of duplicate content alone.

Are You in Need of a Website Design Partner in Nashville?

If you’re looking for a team of industry experts to provide you with the latest resources that will take your business to the next level, then partnering with a good web design company might be the right move for your business. 

At JLB we provide “business-class” web design services, SEO and digital marketing all in-house with full support. We can help your business define your perfect target market and provide your customer base with the right resources. Our number one goal is to deliver affordable, high-end custom websites with a private collection of proven tools and services that give your business the ultimate advantage. Our results are amazing— just see for yourself! Contact JLB today. 

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design