Importance of Continued Support After Launching Your Website

Author: JLB

Published On: May 26, 2021

Did you know that 94% of first impressions to your business relate to your website’s site design? With various ways and devices used to reach your customers, your website functionality after it has been launched can play a key role in the success of your company. Finding a web design partner that offers furthered support and management after the initial launch of your site can be extremely important. 

Incorporating a responsive, engaging web design that continues to impress and capture leads can truly make a difference in your digital efforts. Maintaining a responsive site is not only important for your business to reach these potential new customers, but also important for your current customers and can help you keep up with the ever changing digital world. 

Here are some of reasons why continued support after launching your website is important: 

  1. Security
  2. Maintenance
  3. Support
  4. Modifications
  5. Digital Marketing
  6. SEO


In more recent years, cyber attacks have become more advanced and prevalent. This means that the security measures you take to protect your data and information on your website are becoming more and more important. There are a variety of things that can be done to protect yourself from these digital hackers. At JLB, we put dozens of security features in place to guard your website from potentially-costly hacks.

Some of our security tactics include servers with dual firewalls, limiting login attempts, security software, patch management, and more. In the case that a hacker manages to get through these safeguards, we continue to support our clients. We offer 24/7 monitoring and can recover quickly from a hack.


In today’s modern digital world, technology continues to move along at a very fast rate. New updates are constantly being rolled out and new devices change the specifics businesses will need to address. Your website can quickly be left behind in all of these advancements if it’s not properly supported and maintained.

Preventative maintenance and diagnostics are important to a website that continues to optimally operate. This includes updating plugins, analyzing website data, and troubleshooting any misfires that might pop up along the way.

Visit JLB to learn more about web design services in Nashville, TN!


While website misfires are infrequent, they can happen, leading to downtime for your company’s site. For most websites, a broke link or video source disappears can sometimes be inevitable. These types of problems can seem difficult, but with the right web design experts, these issues can usually be solved quickly from the backend of the website.

JLB offers 24/7 emergency engineering support in addition to web design services. Our webmaster support team is available should you find your website isn’t operating as cleanly and efficiently as you would like. We know these instances can drastically affect the experience of your visitors and work to solve them quickly.


As technology continues to evolve, so will your business. New locations might open up, or you may begin to offer new products and services.  This will require modifications to be made to your website to best highlight your changes. An up-to-date website is the best way to properly portray your business.

Web design services should continue to be offered after launch. This means you can get that new page you need, or change existing pages to better reflect your current offerings. Your website needs to be unique and useful, but it also needs to be accurate.

Digital Marketing

Ongoing support should also include spreading awareness about your business. What’s the point of having a great website if people can’t find it? Digital marketing is the best way to get your business recognized out amongst your potential new customers. There are a wide variety of methods that can be employed and tailored to your particular industry and customers.

Digital marketing, Google Adwords, email marketing, and more can be put into action for your company. JLB has worked with many local middle Tennessee companies to improve their online presence and drive traffic to their website.


Search engine optimization (SEO) is another great way to support a website after web design services have been completed. This is the practice of optimizing your website content — and producing specific content — in order to gain the attention of search engines.

High rankings in relevant search results can have dramatic effects on the success of your website. This is a specialized practice that requires frequent upkeep, attention, and adjustments as time moves on. JLB proudly provides these services to help our clients get the largest possible return from their website.

Are You in Need of a Website Design Partner in Nashville?

If you’re looking for a team of industry experts to provide you with the latest resources that will take your business to the next level, then partnering with a good web design company might be the right move for your business. 

At JLB we provide “business-class” web design services, SEO and digital marketing all in-house with full support. We can help your business define your perfect target market and provide your customer base with the right resources. Our number one goal is to deliver affordable, high-end custom websites with a private collection of proven tools and services that give your business the ultimate advantage. Our results are amazing— just see for yourself! Contact JLB today. 

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design