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Image Optimization – Are Your Site’s Images Helping?

Author: JLB

Published On: January 11, 2017

image optimization

Images play a huge role in Franklin and Nashville web design. To drive that point home consider that over 72 million people use Pinterest and there are over 50 billion pictures pinned to Pinterest boards. Pictures are a vital part of digital marketing, social marketing, and web design. Be that as it may, simply uploading a picture to a site is not enough. Pictures must be optimized for them to be fully effective and appreciated. Here’s why.

A Picture is Worth A Thousand Words

Digital images can be huge and pictures that are large often load slowly, use a lot of system resources, and can even cause your site to appear unreachable. A decade back this was a very common problem. Remember those load bars that would show you how much of the image was loaded? Back then, pictures were just slow.

Today, pictures have to adjust to fit a variety of devices and screen sizes. Consider the different sizes of laptop screens, mobile phone screens, tablet screens, and home computer screens. A large image file takes too long to load on smaller devices such as phones. That delay in loading is enough to make those visitors leave the site.

It Goes Beyond Load Time

It is not just about load times either. Picture quality plays a huge role in site satisfaction for internet users. A large picture that does not scale to fit the screen is pretty much useless. The opposite can be true too. Pictures that are too small or that do not expand fail to deliver the details that online shoppers and searchers need. Those kinds of issues drive away potential customers or decrease the value that web content has.

  • Image Size: Quality web design fixes these kinds of problems before they occur. A professional web designer understands integral parts of images. What size should the image be for your web page? What size should an image be for Facebook? It is no longer a one size fits all scene. Every type of platform from web pages to social media has a different image size requirement.
  • Resolution: What about resolution? Is there an optimal resolution for web images? Yes. However, like image size, the resolution requirements change from one type of application to the next. If you choose the wrong resolution, the picture is blurry.
  • File Type: To make things even more complex, the type of file that the image is saved as also plays a role in image quality. Should your images be JPEG or TIF? Many of the answers to these questions come down to intent. What type of role or job does the image hold? Where will the image be placed?

These are the sorts of questions that Franklin and Nashville websites must address. In fact, quality web design begins with a purpose that is greater than just creating a site. At JLB, we design sites based on the list of tasks that the site needs to accomplish. This process includes working with images so that they support the site, the site’s goals, and so that the enrich user experience. Are the images on your site helping or hindering?

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design