Opt-ins Explained

Author: JLB

Published On: March 30, 2010

With this powerful tool, you can confirm someone’s subscription to your email list at any time. Use it to verify new people, renew your existing subscriptions or just freshen things up every so often. Of course, this a good practice to implement, since confirmed members are more likely to receive and respond to your emails.

Three ways to utilize the opt-in feature:

1. Invite new subscribers to confirm their signup.

By making sure your confirmation email asks each new subscriber to click a confirmation link, it’s your way of making sure a) he or she is getting your emails, and b) he or she – and not his or her prankster friend Rolf – is indeed the person who signed up.

Tip: You can see who has (and hasn’t) confirmed at any time by viewing your audience groups and sorting by the opt-in confirmed column, which includes a check mark for anyone who has confirmed.

2. Invite people to renew their subscription after moving to your email marketing account.

After importing your list to your email marketing account, consider including a confirmation link in your first few campaigns to tell people about your new campaign format and ask them to confirm their place on your list. Be sure to include the link in several consecutive campaigns (to give recipients several chances to act) and then target the remaining non-responders with a last-chance-to-confirm campaign.

3. Invite people to renew their place in your list once a year.

It’s a good idea to, on an annual basis, ask your recipients to help you keep your list clean by confirming their desire to remain on it. You don’t have to interrupt your routine to do it either. Instead, just incorporate a quick confirm-it prompt at the top of your regular newsletters, updates and promotions.

Tip: You can find (and send to) the “unconfirmed” folks using the search & segment feature.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design