Maximizing Your Results

Author: JLB

Published On: March 30, 2010

Here are five solid guidelines for increasing your email campaign results…

1. Get permission.

The best thing you can do to boost your response rates is to follow the first rule of permission email marketing: send only to people who’ve asked to receive your emails.

2. Proof your content.

If your open rates are lower than you expected, there’s a chance that a phrase or two in your email kept it from arriving safely in your recipients’ inboxes. The fool-proof proofing tab tells you how your campaign’s content might fare against a standard spam filter, so you can pinpoint any potentially troublesome content before you send.

3. Keep your email size reasonable.

As you’re putting your newsletter together, remember that straightforward, easy-to-read content encourages your recipients to open your message. And in addition to being reader-friendly, shorter campaigns are server-friendly, too. Lengthy blocks of text and lots of images can make it harder for receiving servers to accept your content.

4. Send your messages when people are more likely to respond.

It’s important for your email to arrive when the majority of people are most likely to read it. The ideal send time for your organization depends largely on who you’re sending to, so keep your audience in mind when scheduling or sending a campaign. Avoid scheduling a campaign for the close of business day or first thing Monday morning.

5. Entice with your subject line.

Along with the “From Address,” your subject line plays a major role in encouraging people to open your email. If you want to see whether a spicier subject line makes a difference in your open rate, try dividing your audience into two groups, sending the campaign with two separate subject lines, and comparing the results.

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RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design