1. Create a frictionless mobile experience

• Use mobile responsive landing pages or responsive web design.

Why: Ensure that your website is presented in the best format to create a better shopping experience for your customers.
Get started: Test your landing page with the Mobile-Friendly Test.

• Decrease page loading times.

Why: 69% of mobile consumers say that a fast mobile experience is critical.
Get started: Get with your web design company or hosting solution team to ensure fast loading pages.

• Remove popups or other interruptions.

Why: Shoppers will grow frustrated if they come across popups or registration requirements before they can continue onto your product landing page.
Get started: Create a simple and smooth user experience.

• Reduce friction to buy.

Why: 77% of mobile users are more likely to purchase from mobile sites and apps that allow quick purchases.
Get started: Create Actions to enable instant checkout.

2. Be competitive in mobile

• Set the right mobile Ad bid process.

Why: Top results drive more clicks on mobile so optimize your ads so they are ranking higher on products to capture mobile shoppers.
Get started: Get with your digital marketing team to automatically optimize your bids for mobile.

• Drive mobile shoppers to your local stores.

Why: Mobile shoppers are often on-the-go. Take advantage of this opportunity to drive your traffic to your physical stores.
Get started: Use local inventory ads to highlight local information to mobile users

• Differentiate your mobile E-commerce ads.

Why: Since mobile shoppers are viewing your ads on smaller displays, differentiating your mobile ads becomes even more important.
Get started: Show promotions or discounts to entice your mobile shoppers.

3. Evaluate your mobile E-commerce AD campaign performance

• Properly assess your campaign performance on mobile.

Why: Accurately valuing your mobile performance will help you build a better strategy to capture mobile shoppers.
Get started: Segment your performance report by device for a deeper view at the ad or product group level.

• Uncover opportunities to be competitive.

Why: You can improve your mobile performance by looking at your metrics compared to benchmarks based on other advertisers who are participating in the same auctions as you are.
Get started: Pay attention to the analytics to better understand your Google Ad performance.

• Evaluate the full path to purchase.

Why: Simply looking at  conversions by device type may not provide a clear picture of your mobile customers’ entire shopping experience.
Get started: Review your cross-device reports and evaluate activity across different devices.

• Understand mobile shopper behavior.

Why: Use these insights to inform your optimizations and make strategic decisions about your E-commerce campaigns in mobile.
Get started: Link your Google Ads account with Google Analytics to uncover insights on mobile behavior.

4. Stay ahead of mobile trends

• Use the Consumer Barometer.

Why: You can gain an advantage by staying on top of and capitalizing on changing mobile consumer behavior.
Get started: Explore the Consumer Barometer for the latest mobile shopping trends.

• Follow current research, news and insights about mobile advertising.

Why: Being informed of the latest mobile trends is crucial for success in a mobile-first world.
Get started: Stay up-to-date with the latest mobile trends.

• Step into your customer’s shoes on your own mobile device.

Why: By going through the steps of researching and purchasing a product on your phone, you can uncover more opportunities to capture mobile shoppers.