Compelling Facts About Website Design

17 Must-Read Stats About Website Design and Optimization

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1) 40% of people will abandon a web page if it takes more than three seconds to load. (Source: Econsultancy)

2) $1.1 trillion of all retail sales in 2011 were “web-influenced.” (Source: Forrester Research)

3) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. (Source: Keynote)

4) The change in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. It jumps to 150% if a page takes 8 seconds or more to load. (Source: Mobile Joomla)

5) Over 80% of marketers consider increasing overall conversion a dominant priority for their website optimization programs. (Source: MarketingSherpa)

6) 78% of client-side respondents stated that their company was extremely or quite committed to delivering the best online user experience. (Source: Econsultancy)

7) 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. (Source: MarketingSherpa)

8) A study of Fortune 500 websites showed that 63% have content above the fold, 50% feature a scrolling content window of some kind, 63% use high quality images that connect with their users, and the average loading time is 6.5 seconds. (Source: Go-Globe.com)

9) 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. (Source: MarginMedia)

10) 62% of companies that designed a website specifically for mobile had increased sales. (Source: Econsultancy)

11) Only 22% of marketers say they’re ahead of the curve when it comes to responsive design. 29% say they have “average” experience level, 23% say they’re behind the times, and 4% say they’re hopeless. (Source: eMarketer)

12) 69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance. (Source: Marketing Charts)

13) Only 55% of companies are currently conducting any online user experience testing. (Source: Econsultancy)

14) While 78% of marketers reported that their broader marketing campaigns were at least somewhat driven by website optimization results, only 47% of marketers indicated that their web design or product development actually changed as a result of optimization lessons. (Source: MarketingSherpa)

15) 86.6% of U.S. SMBs cite websites as their most important digital marketing tactic. (Source: eMarketer)

16) 90% of people use multiple screens sequentially. (Source: uberflip)

17) More than 9 out of 10 respondents (95%) agreed with the statement that “good user experience just makes sense.” (Source: Econsultancy)