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Cyber Monday // Dec 01 // JLB

Traditionally, holiday shopping consisted of long lines, packed aisles, and a rush after Thanksgiving.  With Cyber Monday, you can take advantage of the holiday sales from the comfort of you pj’s and a hot cup of chocoloate.  According to Wikipedia, last year Cyber Monday hit a record of $2.29 billion in sales.  Read all about […]

How to use Pinterest to win friends and influence people… // Jul 05 // JLB

So…Uniqlo, an awesome Japanese clothes company (I buy their clothes every time I’m in NYC. They’re affordable and really durable. I have two linen shirts that I bought 6 years ago and they still make my regular rotation), figured out an interesting way to “market” on Pinterest. I use the term “market” loosely because they […]

A fun example of guerrilla marketing. // Jun 01 // JLB

Guerrilla marketing has just about become a household term. It’s cheap, effective and can reach a large number of people (if done well). Wikipedia says this about it: “The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, […]

FSB (behind the scenes) // May 07 // JLB

Franklin Synergy Bank has a lot of cool new plans in the works to help serve people even more than they already do, and they’ve asked JLB to help them spread the word.