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How to Choose the Right Web Design for Your Business

Author: JLB

Published On: May 7, 2018

If you’re just starting a business, or have recently realized that your current web design just isn’t working, the process of choosing the best design is overwhelming. You’re going to find hundreds of website building platforms, each of which will have their own list of features. How do you know what you want, when you aren’t even sure where to start?

With 48% of people saying that website design is the number one factor in determining a business’s credibility, there’s no question that site design is important. This isn’t the place for guessing or cutting corners.

So, where do you begin when choosing a website design for your business? Here are the things to consider when overwhelmed by the choices

Decide on a Few Basic Elements

There are a few key features that need consideration, no matter which design you ultimately choose. These are elements that every site has, but how they’re incorporated into the design will make a difference in the functionality and appearance of your site.

The three main elements to look at are:

  • Menu Bar Design
  • Home Page Header
  • Content Width

Let’s start with the menu bar. It’s an unassuming feature, but it’s necessary for users to navigate around your site. If a customer can’t find their way around your site, they’ll likely leave. Choose a clean menu bar design that’s uncluttered and easy on the eyes. Also consider how the hierarchy of your pages are laid out and if the design makes sense for your business.

Home page headers and content width are features that can either give your site a trusted, classic appearance or one that’s more clean and modern. For example, full width content design is a standard, classic look while boxed content design is modern looking and translates well to multiple devices.

Your home page header tells the story of your brand. Some businesses will benefit from a clean, textual design, while others will want features like video or rolling images to promote engagement.


What is the primary purpose of your website? E-commerce businesses will need a design that’s built for selling and processing payments. On the other hand, a business with a physical location might optimize their site for promoting engagement through content and will need a site that allows for fast and easy loading.

Resist the temptation to go with a site design just because it has all the bells and whistles. Stick with only what you need to make things easier on yourself.

Ease of Use

Before you decide on a final website design, take the time to really play around with all the features. You’re going to be working with your website often, possibly daily. The last thing you need is a site design that’s too advanced or causes unnecessary frustrations.

For example, some website designs require coding abilities. If coding is a foreign language to you, you’ll want to stay far away from any design that requires it. Or, if you’re frequently uploading images, you’ll want a site design that makes the process simple.

Connect with a Professional

You don’t need to tackle the project of designing a business website on your own. We’re the web design team for Nashville that can help. Contact JLB Works today and discover what a great website design can do for your business.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design