People need to be aware of your business. This is the core concept behind any form of marketing. You are trying to make the general public aware of your goods and services, at the same time as convincing them you are the best option to address their needs.
But how do you accomplish this? Traditional forms of marketing such as TV advertisements and billboards are becoming outdated as customer habits continue to change. The vast majority of people spend a large percentage of their time on the internet. So how do you connect with them?
Inbound marketing has shown itself to be incredibly beneficial to businesses looking to spread the word about their services. And one of the main benefits it offers is the ability to grow your customer base.
Here’s how inbound marketing helps grow your Nashville business:
- Attracts New Customers
- Provides Evergreen Content
- SEO Benefits
- Preemptively Helpful
- Increases Brand Awareness
- Potential to Be Shared
- Builds Credibility
Attracts New Customers
Billboards only stand to influence the people that happen to drive past. TV advertisements only address those who happen to be watching that particular channel at that exact time. But inbound marketing has the potential to interact with any of the billions of people that use the internet every day.
There are many different internet marketing methods to accomplish this, and they all have their particular benefits. Making use of methods such as inbound, pay-per-click, and social media marketing give your website the best chance at touching a large number of people.
Provides Evergreen Content
Inbound marketing is a popular form of internet marketing. The idea is to create useful content, post it to your website, and convert visitors that interact with it. This includes everything from blog posts, to ebooks, to video content. Find interesting topics related to your industry and create content based on answering questions relating to it.
And once this content is on your site, it stays there. This means it stands to attract visitors every day, compounding with the rest of your content. Blog topics and videos that relate to continuously relevant content will provide benefits as long as people are able to find it through search queries.
These blogs, ebooks, and videos can be targeted toward specific keywords relating to your industry. This attracts the attention of search engines which is then rewarded by higher rankings when a keyword relating to your industry is searched. This is called search engine optimization (SEO) and it’s one of the most helpful considerations of inbound marketing.
Businesses located in Nashville, TN, for instance, can direct their internet marketing efforts towards local content. This will help your business show up higher in search results when a potential customer is looking for information.
A search query can start a relationship with a new customer. And the first step can be as simple as writing a blog that answers their question. There’s a chance this new customer isn’t even looking for your services at this point. However, their related question makes them aware of your business when you show up in their search results.
The time will come that they need your services, and you’ll already have this initial interaction on your side when they decide who to use to address their needs.
Increases Brand Awareness
Your brand shapes the way people think about your business. Spreading this brand will help more people understand who you are, what you do, and why you’re the one to do it. Internet marketing allows you to reach out to potential customers where they already spend their time: social media.
Social media marketing is a great way to interact with the public and build your brand awareness. Link blogs and articles to your social media outlets. Paid social media advertisements can provide impressive returns and come with detailed metrics to track their performance.
Potential to Be Shared
Being active on social media is a great way to interact with potential customers. But the most advantageous occurrence on social media is the potential to be shared by other users. This puts your material in front of people that are currently outside of your social network. Inbound marketing that is shared by others can reach a wide range of people you wouldn’t otherwise have had access to.
Quality content and useful materials are your best shot at appealing to a wide audience.
The ability to answer questions relating to your industry, provide content that explains various aspects of your services, and being consistent in these efforts will make visitors trust your capabilities. This trust has the potential to convert a visitor from a mere onlooker to a customer.
Credibility within your industry makes you the eminent source of information on things relating to your goods and services. And when someone is in need of those goods and services, who would they rather go to than a trusted source of information and knowledge such as yourself?