Understanding how to Target Your Audience

Author: JLB Support

Published On: September 8, 2021

Did you know that it takes about 50 milliseconds for visitors to form an opinion on your website. With that in mind, your digital presence can impact your reputation and could make or break your business. When it comes to your content, keeping your ideal consumer in mind will prove to be important. This means your business will need to have a clearly defined target market incorporated into your marketing strategy. 

When it comes to a continuous project such as building content that speaks to your consumers, understanding your target audience is integral. When defining your target market, there are a few things your business should consider. If you’re still unsure of where to begin, connect with JLB to get an expert opinion on your entire marketing strategy.  

Here’s how to understand your target market:

  1. Think About Your Current Customer
  2. Analyze Your Competitors
  3. Think About Your Offered Services
  4. Dive Into Demographics
  5. Think About the Thought Process of Your Customers
  6. Think About Your Target Market Options

Think About Your Current Customer

You need to remember that there are multiple ways to define an ideal customer when you’re learning to understand your target audience. If you want to create a new niche ideal customer, make sure you look at your existing customers. What are the reasons your customers buy from your company? Consider their unique characteristics and interests. Identify your top clients and learn why they are so valuable. Your ideal customer base can be formed by doing this, which can help you direct your marketing efforts. 

Analyze Your Competitors

It can be very helpful to look at what your competitors do and how they market their business when building your own. Though you may not want to copy what your competitors do exactly, you can observe how they interact with their customers. Analyze who your competitors are targeting and how they go about their marketing plans to better influence the marketing approach your team will take. As a result, you may also have the chance to reach niche audiences your competitors might have overlooked. 

Think About Your Offered Services

Analyzing your current products or services is an important step in defining your target market. Put everything you can offer your ideal customers in the form of a comprehensive list that explains how it will benefit them. Identify those who need the benefits that your business can provide once you have listed out your offerings. 

A customer that can reap the benefits from your types of services could be in a different location than you had previously been advertising to. Keeping your niche offerings in mind when looking for the right customers can be influenced by geographic location and much more. That’s where demographics come in handy! 

Visit JLB for help from an expert web design company in Franklin, TN!

Dive Into Demographics

It can be very helpful to examine the demographics of your current and ideal customers when planning out your marketing strategy and defining your target markets. In this way, you will have an idea of who could benefit from your services, and where they are located! 

When trying to understand your ideal target audiences, try to think about the following factors:

  • Age 
  • Location
  • Gender
  • Income level
  • Education level
  • Marital or family status
  • Occupation
  • Ethnic background

Think About the Thought Process of Your Customers

Like statistical demographics, seeing what your ideal customer base is like on a psychological level is also very important, and can play a huge role in converting leads into customers. Quantitative data of an ideal client can often prove to be less important than characteristics of your ideal target audience. 

Analyzing the psychographics of your ideal customer can offer you a lot of insight as to how to word and structure your digital content. That includes your website design. Things you may want to consider when understanding your ideal target market are as follows:

  • Personality
  • Attitudes
  • Values
  • Interests & Hobbies
  • Lifestyles
  • Typical Buying Behavior

You need to consider how your products or services can be integrated into the lifestyle and purchasing habits of your target consumer. How do you make your business more appealing to the psychographics of your clients? Where do your ideal customers go to find out about you? What are the best methods for gaining access to these markets? By answering these questions, you will not only be able to establish your company’s target audiences, but you will also be able to build a successful marketing strategy. 

Hiring Your Marketing Partner 

If you’re looking for a team of industry experts to provide you with the latest resources that will take your business to the next level, then outsourcing your marketing needs might be the right move for your business. 

At JLB we provide “business-class” web design services, SEO and digital marketing all in-house with full support. We can help your business define your perfect target market and provide your customer base with the right resources. Our number one goal is to deliver affordable, high-end custom websites with a private collection of proven tools and services that give your business the ultimate advantage. Our results are amazing— just see for yourself! Contact JLB today. 

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design