Mistakes You May be Making in Your Marketing Strategy

Author: JLB Support

Published On: June 7, 2021

Did you know that 70% of organized, cohesive marketing strategies achieve their goals within a few months? While most businesses recognize that they at least need a marketing plan, they often fail to give direction that will help ensure their efforts will be successful. Lack of strategy creates holes that can lead to mistakes and missed opportunities.

Tailor your marketing strategy to include whatever you need to be successful. Over the years we’ve seen a lot of trends come and go, but if you focus on not making these mistakes, you’re bound to find success.

Here are some of the mistakes you may be making in your marketing strategy:

1. Not Knowing Your Audience

2. Not Having an SEO Strategy

3. Not Incorporating a Blog

4. Excluding Other Content

5. You Haven’t Identified Any Goals

Not Knowing Your Audience

When it comes to your marketing strategy, not understanding your audience can have detrimental effects on your marketing campaign. You’ll want to know who you are speaking to so your content can effectively resonate. Your niche buyer personas become an outline for your business strategy.

Ensuring you get a glimpse into who they are, what they do, what they like, where they shop, and other brands/companies they follow can help you better appeal to your audience. Once you know who they are and where they are, you can provide them with fantastic content.

Not Having an SEO Strategy

Incorporating an SEO strategy into your marketing plan is vital to the success of your business. Keyword research isn’t just for the backend of your website however. With the help from the right content creators and inbound strategists, keywords can work to help put your content in front of the search engines, ensuring your customers find you.

When working to create content, your strategy can refer to this research to implement relevant words and phrases that will boost your rankings.

Visit JLB in Franklin, TN to build your strong marketing strategy!

Not Incorporating a Blog

Regardless of how niche your products or services are, a blog should be a significant part of your marketing strategy. Working in combination with keywords and phrases, blogs can boost the SEO of your entire website.

These longer forms of content can also help to identify who you are as a brand and is the easiest vessel to utilize for giving away the free information we just mentioned. Without the added help from a blog on your business website, you might not be able to achieve the success your marketing strategy intended.

Excluding Other Content

When it comes to your marketing strategy, incorporating the content from a blog is not always enough. While video marketing is becoming more and more popular, there are a couple other forms of content that can be beneficial to achieving your goals.

These are some of the other types of content you may want to consider incorporating into your marketing strategy:

  • Case studies
  • Podcasts
  • E-books
  • Infographics

You Haven’t Identified Any Goals

Much like the buyer persona, some businesses can get too wrapped up in a broad concept making success much more difficult to find. When you put together a cohesive marketing strategy, you should remember to outline your goals.

As you start to track your results, focus on the information relating to your target goals. This organization can help you to visualize if your efforts are working or not. These are called key performance indicators (KPI) For example, if you want to improve website purchases, your KPI should track sales. Anyone who is wanting to pull in quality leads should focus on form submissions from your website.

Hiring Your Marketing Partner 

If you’re looking for a team of industry experts to provide you with the latest resources that will take your business to the next level, then outsourcing your marketing needs might be the right move for your business. 

At JLB we provide “business-class” web design services, SEO and digital marketing all in-house with full support. We can help your business define your perfect target market and provide your customer base with the right resources. Our number one goal is to deliver affordable, high-end custom websites with a private collection of proven tools and services that give your business the ultimate advantage. Our results are amazing— just see for yourself! Contact JLB today. 

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design