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The Best Local Pack Ranking Factors of 2018 // Sep 30 // JLB

If you’ve made a local search on Google, you’ve seen a local pack. It includes the businesses outlined at the forefront of the SERP (Search Engine Results Page). In the past, this outlined box listed seven businesses. In a recent change, Google lowered that number to three. And, even worse, experts believe one of these […]

5 Reasons to Combine Your PPC and SEO Marketing Efforts // Sep 15 // JLB

In the past decade, thousands of businesses have increased their investment in digital marketing. There are two branches of digital marketing that involve the advertisement and placement of your website on search engines like Google and Bing. These branches are PPC and SEO. SEO, or search engine optimization, is a free marketing method that requires […]

How Web Design Should Incorporate SEO // Jun 30 // JLB

It’s no secret that businesses of all sizes need a website to be competitive today. The internet is the first place that people go to when they’re searching for products or services, and websites have replaced the yellow-pages phone book listing of years gone by. But, just having a website isn’t enough anymore. Small businesses […]

Why SEO and PPC Are the Perfect Marketing Combo // Jun 10 // JLB

No matter what type of business you’re in, knowing how to cultivate relationships with customers through digital marketing is a skill that’s become a necessity. Not only is this a skill set that brings customers directly to your door, but also builds a reputation and trust in your brand. For new and small businesses that […]

How to Optimize Your Google My Business Page for Maximum Results // Apr 16 // JLB

SEO is competitive. Search engines are a jungle filled with businesses trying to elbow each other out of top ranking spots. Often, small businesses throw their hands up in the air, completely overwhelmed by the competition on search engines. It can feel impossible to get noticed when you’re in a sea of giants with massive […]

Optimize SEO for Voice Search with These Key Strategies // Dec 30 // JLB

The way that people are searching for content is changing. Nearly 60% of searches are now done from a mobile device. Mobile users who use voice search are making up a more of that number than ever before. With the shift in how content is being searched, comes the need to shift how we approach […]

5 SEO Experts You Need to Be Following on Twitter // Dec 20 // JLB

As a business, your Google ranking can make or break you. Every company, every brand is looking for ways to drive views and engagement.

Outrank Your Competitors on Google with This 1 Simple Strategy // Dec 08 // JLB

Don’t let your low search ranking cause you to miss out on business opportunities. Show Google that your site is relevant by launching this strategy. Search engine optimization has become a necessary component of any modern digital marketing plan. If potential customers cannot easily find your website on Google, you are likely forfeiting sales to […]

The Top Ten Digital Marketing Blogs: SEO, PPC, and Social // Nov 22 // JLB

Ever wanted a list of the top digital marketing blogs all in one spot? We’re sharing some of the blogs that we consider to be the top in the industry. They cover SEO, PPC, and social media news, trends, and tips as well as provide educational resources. Google Webmaster Central Blog If you want the […]

The SEO Lessons We Learned in 2017 and How it Will Impact 2018 // Nov 22 // JLB

As a leading SEO specialist serving Nashville, TN, JBL Works is hardwired into the perpetual flux that is SEO. And over the last 10+ months our company and the digital marketing community at large have learned some valuable SEO lessons that, if leveraged wisely, could reap big dividends in 2018. Good content is increasingly important […]