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5 SEO Ranking Factors to Top Your List of Priorities In 2019 // Feb 15 // JLB

In the world of digital marketing, nothing stays still for too long. Trends and consumer behaviors are constantly shifting, and this means that you should always be adapting your approach to connecting with your audience online. You probably already know that a dedicated SEO strategy is one of your most important tools for success online, […]

How Promoting Thin Content Can Deliver a Devastating Blow to Your SEO // Dec 30 // JLB

You’ve undoubtedly heard that content is king and getting any sort of traction out of SEO without quality content is next to impossible. What isn’t always delivered in this message is what’s meant by the term “quality content”. Too many times, a business will go all in on blasting out keyword infused content and then […]

Why Google Is the Organic Traffic Powerhouse That Matters Most for Your Business // Nov 15 // JLB

Google has become a household name. Most of us don’t really give much thought to the search engine we use because Google is just there. It’s even come to the point where if we want to know something or have an unanswered question, the natural first response is to just Google it. This all makes […]

The Best Local Pack Ranking Factors of 2018 // Sep 30 // JLB

If you’ve made a local search on Google, you’ve seen a local pack. It includes the businesses outlined at the forefront of the SERP (Search Engine Results Page). In the past, this outlined box listed seven businesses. In a recent change, Google lowered that number to three. And, even worse, experts believe one of these […]

5 Reasons to Combine Your PPC and SEO Marketing Efforts // Sep 15 // JLB

In the past decade, thousands of businesses have increased their investment in digital marketing. There are two branches of digital marketing that involve the advertisement and placement of your website on search engines like Google and Bing. These branches are PPC and SEO. SEO, or search engine optimization, is a free marketing method that requires […]

How Web Design Should Incorporate SEO // Jun 30 // JLB

It’s no secret that businesses of all sizes need a website to be competitive today. The internet is the first place that people go to when they’re searching for products or services, and websites have replaced the yellow-pages phone book listing of years gone by. But, just having a website isn’t enough anymore. Small businesses […]

Why SEO and PPC Are the Perfect Marketing Combo // Jun 10 // JLB

No matter what type of business you’re in, knowing how to cultivate relationships with customers through digital marketing is a skill that’s become a necessity. Not only is this a skill set that brings customers directly to your door, but also builds a reputation and trust in your brand. For new and small businesses that […]

How to Optimize Your Google My Business Page for Maximum Results // Apr 16 // JLB

SEO is competitive. Search engines are a jungle filled with businesses trying to elbow each other out of top ranking spots. Often, small businesses throw their hands up in the air, completely overwhelmed by the competition on search engines. It can feel impossible to get noticed when you’re in a sea of giants with massive […]

Optimize SEO for Voice Search with These Key Strategies // Dec 30 // JLB

The way that people are searching for content is changing. Nearly 60% of searches are now done from a mobile device. Mobile users who use voice search are making up a more of that number than ever before. With the shift in how content is being searched, comes the need to shift how we approach […]

5 SEO Experts You Need to Be Following on Twitter // Dec 20 // JLB

As a business, your Google ranking can make or break you. Every company, every brand is looking for ways to drive views and engagement.