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What Website Analytics Are & How To Make Them Work For You

Author: JLB

Published On: April 23, 2017

A look at website analytics and how you can make them work for you.

Analytics are a major buzzword in marketing. If you’re still in the dark regarding analytics and what they are, they’re the identification and assessment of relevant patterns in your data. Analytics are used in areas such as sales optimization, logistics, marketing, and so much more. However, they’re commonly applied to traffic visiting a website.

Why You Need Analytic Measurements

Without these measurements, your marketing tactics remain a guessing game. Without being able to assess the levels of failures or successes associated with a campaign, no solid ground can be established to move forward and grow professionally. By looking at these analytics, your business can effectively adapt and develop marketing strategies. Analytics allow you to focus on important professional issues such as:

  • The Number Of Website Visits – Websites should be the hub of any marketing strategy – regardless the size of the business. By viewing the number of website visits, the analytics can identify success rates of keyword strategies and particular CTAs.
  • The Percentage Of New Sessions – Out of all of the total visits on your site, how many of these visits were new or returning visitors? By viewing these percentages, businesses can identify if their site is offering enough appeal to keep returning customers or attract new visitors.
  • Channels – Google Analytics organizes all website traffic into eight different channels: Display, Social, Other Advertising, Paid Search, Email, Referral, Organic Search and Direct. These different groups make it possible to segment traffic sources and identify the patterns of behavior from each source.
  • The Bounce Rates – Bounce rates are reported as percentages, which are the percentages of single-page visits. These percentages allow one to know what visitors left their site after viewing a single page. Although there can be a wide range of reasons as to why a person left a site, businesses want these numbers to be low. However, a high bounce rate could be associated with poor presentation, usability issues, lack of informative content, or any other preventable reason one could think of.
  • Conversion Goals – Most businesses think conversions are equal to purchases, but this isn’t always the case. Whether it be providing video content, offering live chats, providing content downloads, creating contact forms or offering email subscriptions, they’re all fantastic initiatives that help you meet your conversion goals.

Understanding how analytics work is incredibly important when it comes to the success of your business. So if you happen to live in Brentwood, TN and you’re looking to supercharge your internet marketing tactics, feel free to contact us today so we can get you on the right path towards a bright future.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design