Why Your Homepage Design is so Important

Author: JLB Support

Published On: June 7, 2021

When it comes to designing your website, you’ll need to consider quite a few variables to ensure the success of your business online. As digging deep into your digital content and web design layout can get overwhelming, it’s a good idea to think about your website from a visitor’s point of view. How will they feel when they first enter your website? What’s going to introduce them to your brand and convince them to explore further?

As first impressions can affect the way many visitors view your business, your homepage is often going to be your first chance to hook a new customer. The anchor that holds the rest of the website in place, the homepage of your website should be designed well.

A web design company can help put together the perfectly designed homepage for your website that incorporates your brand, message and invites visitors to continue seeking information.

Here are some of the reasons why your homepage design is so vital to the success of your digital footprint:

  1. Most Frequented Page
  2. First Impressions are Important
  3. Let Visitors Know Who You Are
  4. Keep the Design Simple
  5. Discover More Information
  6. Showcase Your Brand


Most Frequented Page

Likely to become your most frequented page, your homepage is going to a lot of eyes on it. Even visitors who find a different page of your website, potentially from a search query, are bound to check out your homepage once they’re already on your site.

This is where people go to make up their mind about if they should further explore your goods and services. Your homepage gives them a broad idea about the content they can expect to find, and gives them a broad idea about your business/brand as a whole.

First Impressions are Important

When it comes to your website, visitors will make their first impressions about your business immediately. In fact, most visitors give a new website about fifteen seconds to prove the value of the business at hand. This means you need to make your first impression count. Even if the visitor doesn’t take the time to read any of the content on your site, they’re going to take in the general layout, theme, and design of it.

Aesthetic considerations are important, and a visually-displeasing homepage can put a bad taste in the visitor’s mouth. But an attractive homepage communicates that you pay attention to details and respect your visitor’s time.

Visit JLB in Franklin, TN to build an effective, beautiful homepage to your website!

Let Visitors Know Who You Are

Your homepage offers your business the opportunity to give a general rundown of who you are, what you do, and why you can provide a valued service to a visitor. The general outline of your business should be apparent even before they scroll through your page.

Provide summaries and links to your services, make your contact information easy to find, and utilize your homepage as the place to put all of your cards on the table to hook your visitor as soon as possible.

Keep the Design Simple

Be careful about the amount of information you include on your homepage. Keeping the design simple can avoid readers and site visitors from getting overwhelmed by tons of headlines and media. Keep it to general explanations and summaries as to not overload it. With the help of a web design company, your business can create a well-branded, cohesive homepage design that effectively communicates with your customers.

Discover More Information

As the home base of your website, your homepage must provide clear directions to the other areas. Strategic calls-to-action (CTAs) will spur your visitor into action while simultaneously pointing them in the appropriate direction.

Your navigation bar should also be prominent, as your homepage creates interest and communicates your value. However without a seamless navigation bar, your digital efforts may as well be pointless if the visitor is unable to further explore your services. The right web design company will know how to tastefully include these mechanical necessities.

Showcase Your Brand

How you showcase your brand will dictate the way your customers view about your business. However, there needs to be a platform and multiple lines of communication to appropriately get this idea across.  Your website, specifically your homepage, is where you can really put your brand on display.

The way you portray yourself here will decide how you are viewed online. The language, tone of your content, the image choices, and the color scheme of your homepage is a great opportunity to let your creativity and individuality shine through.

Hiring Your Marketing Partner 

If you’re looking for a team of industry experts to provide you with the latest resources that will take your business to the next level, then outsourcing your marketing needs might be the right move for your business. 

At JLB we provide “business-class” web design services, SEO and digital marketing all in-house with full support. We can help your business define your perfect target market and provide your customer base with the right resources. Our number one goal is to deliver affordable, high-end custom websites with a private collection of proven tools and services that give your business the ultimate advantage. Our results are amazing— just see for yourself! Contact JLB today.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design