How Will Graphic Design Boost Your Business

Author: JLB Support

Published On: August 5, 2021

As  73% of businesses are now investing in graphic design services to stand out amongst their competitors, if you haven’t begun to work with a graphic design agency to manage your business content and website, the time is now. 

One of the main purposes of digital design services is to provide information to your consumers in a visually appealing, effective way. Utilizing brand standard fonts, tone, uniform images and colors can help you to effectively connect your business to the screen. With the right graphic design services, your business can generate new avenues of business and boost your overall digital efforts. 

Here’s how graphic design can boost your business:

  1. Create That Foundation 
  2. Maintain a Cohesive Brand Look
  3. Improve User Experience
  4. Enhance Website Navigation
  5. Create a Lasting First Impression

Create That Foundation 

The basic premise of any graphic design services is to build a foundation for the look and feel of your business. Basically, this element of your branding efforts should be all about creating logos and producing content in which your consumer base will be able to associate with your image. Designing easily identifiable, branded content helps to build upon your unique digital strategy. 

With the use of cohesive logos, images and graphics throughout your marketing efforts, your website and social pages will connect with viewers with a uniform, consistent way. Graphic design services can help to create a company’s identity and improve your brand recognition. Building this consistency and uniformity shows off the professional image side of your business to your target audience.

Maintain a Cohesive Brand Look

Once you’ve created the foundation for your brand through graphic design services, you can begin to generate content that speaks to your overall cohesive feel. Graphic design work should not only communicate your values and vision, but should be visually appealing while doing so. In order to connect with and retain your audience, generating attractive content is key.  

Keeping up with the ever changing digital landscape can be difficult. It’s important to continue to update your graphic design efforts to attract customers and stay consistent. It’s all about creating a unified, cohesive, positive image in the mind of your consumers to beat out your competitors. 

Visit JLB in Franklin, TN to start creating graphic designs that will boost your business! 

Improve User Experience

Typically, the modern consumer is likely to not have the patience or time to read through large blocks of text. With cohesive graphic design content on your site or social platforms, you can improve your user experience. Incorporating well designed graphics to get your information out there is important.

These pieces of visual designed content can be used to convert large blocks of information into interesting images or graphics. Well designed graphics will be able to get your content and info out to customers easily and efficiently. As viewers will not have to spend time reading large chunks of information, well designed graphics can be pleasing to the eyes and make reading your content more enjoyable.

Enhance Website Navigation

When it comes to your website, incorporating well designed widgets and graphics can enhance your consumer navigation efforts. Customized graphic elements can not only help to boost the usability of your site, but these website graphics can have a huge impact on conversions and your viewer retainment rates. As you add graphic elements to your website, you can more effectively ease consumers into your content and make sure too many words or unappealing visuals won’t drive them to your competitors.

Create a Lasting First Impression

In order to be perceived well by potential clients, your business will want to incorporate well designed graphic content into your website and social efforts. When you provide your consumers with uninteresting, unappealing content that doesn’t speak to your brand, you may lose out on potential conversions. However, when you do provide interesting, unique graphic design elements, people will not only be attracted towards your business, but they will be more likely to remember it. Create a lasting impression on your viewers with well designed graphic content.

Pro Tip: A professional and experienced graphic design agency can help to create a graphic and image brand feel that is a true representation of your business values

Hiring Your Marketing Partner 

If you’re looking for a team of industry experts to provide you with the latest resources that will take your business to the next level, then hiring a graphic design agency can help you to boost your business digitally.  

At JLB we provide “business-class” web design services, SEO and digital marketing all in-house with full support. We can help your business define your perfect target market and provide your customer base with the right resources. Our number one goal is to deliver affordable, high-end custom websites with a private collection of proven tools and services that give your business the ultimate advantage. Our results are amazing— just see for yourself! Contact JLB today. 

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design