8 Essentials for Ecommerce Website Design

Author: JLB

Published On: August 5, 2020

computer displaying ecommerce web design

eCommerce Web Design by established Nashville Marketing Agency

Successful eCommerce Website Elements

Ecommerce Websites and Online shopping has grown in popularity over the last decade. The emergence of Amazon and other huge online retailers has forced many companies to increase focus on their eCommerce capabilities. Any new company is going to need to make online sales a large portion of their efforts in order to compete with the more-established competition.

The increased prevalence of mobile devices has had a lot to do with this expansion over the last decade. More recently, COVID-19 has placed an even larger focus on online shopping. These trends were easily-seen before the pandemic, but they have become exacerbated since the early months of 2020.

But it’s not too late to put a few best practices into place for your eCommerce website design. Customers will continue making use of the ease and safety associated with online shopping.

Here are 8 essential elements of effective eCommerce website design:

  1. Responsive Website Design
  2. Clean Layout
  3. Clear Navigation
  4. Search Functionality
  5. Crisp, Attractive Images
  6. Informative Product Descriptions
  7. Streamlined Checkout Process
  8. Easy-To-Find Customer Support


1. Responsive Website Design

Two people sitting at wooden table with iphones and ipad, coffee and water.

JLB – Local SEO – Nashville, Brentwood and Franklin, TN.

There are many different ways for potential customers to access your website — smartphone, computer, tablet, etc. There are a variety of models for each of these types of devices, and they all have differently-sized screens. Responsive web design ensures your website is not distorted, rearranged, or otherwise difficult to view depending on the type of screen being used to view it.

Annoyances like excessive scrolling, cropped pictures, or inaccessible navigation bars will encourage a visitor to take their business elsewhere. Make sure your content is able to be viewed on all types of devices.



2. Clean Layout

Intuitive website navigationStraightforward, clean, and intuitive website design encourages visitors to dig deeper. It can be tempting to cram a ton of information, pictures, and videos onto your website. The more content the better, right? This runs the risk of overwhelming your visitors.

A more simplified design places greater weight upon the content included on your website. This helps to direct the visitor’s attention and make it easier to guide them through the sales funnel.



Learn more about our Web Design in Nashville, Franklin, and Brentwood TN!


3. Clear Navigation

ux design for clean navigationPeople need to be able to easily move through the different sections of your website. A clear navigation tool is essential to accomplishing this. You should also separate your various categories of products and services to make it even easier for your visitors to locate the items they need.

One of the main goals of eCommerce website design is to make it as easy as possible for your visitors to find a product that satisfies their needs.



4. Search Functionality

searchTo continue along with the idea of making it easy for visitors to locate particular items, search functionality makes the process much easier. Visitors don’t like to weed through multiple pages if they are in search of a singular item. This can lead to them growing frustrated and finding another provider for the service.

Ecommerce web design can include a search bar within your web pages. This makes it much easier for them to locate their item and move to the checkout procedure.



5. Crisp, Attractive Images

puzzle graphi -Nashville Web Design and SEO, brentwood web design, franklin tn web design, web design nashville, web design, web developer, web development, webAnother goal and example of good eCommerce web design in Nashville are to draw in your local visitors. You are trying to entice them and convince them to look deeper into your website and offerings. High-quality images of Nashville, TN will catch your visitors’ eyes. And once you have their attention, the images continue to help see your products.

One difficult aspect of online sales is that potential customers aren’t able to see an item in-person. Quality images will help get over this hurdle and help them envision what it will look like once it arrives.



6. Informative Product Descriptions

branded shoes to represent Brand IdentityThe other side of that coin is the product descriptions. Interesting and accurate product descriptions will act as a sales pitch at the same time as provide more information to help your visitors better envision the product.

Product descriptions are your opportunity to speak directly to the consumer. Make sure you are getting the most from this interaction with effective content writing.



7. Streamlined Checkout Process

8 Essentials for Ecommerce Website Design_website design_JLB_Franklin TNThe checkout process is another area that causes many online shoppers to change their minds. Boil down the checkout process to the essentials. Provide the option to make an account for future transactions, but don’t make it required.

You should also enable your system to take multiple forms of payment. Consumers use a wide variety of payment methods and are likely to abandon the transaction if their particular method isn’t supported.



8. Easy-To-Find Customer Support

people looking at table for clear information from a websiteWe’ve touched on the difficulties inherent in purchasing an item online. A great tool to get past this hesitation is to offer assistance. Chatbots, customer service lines, and an easily-located return policy will go a long way to encourage a customer that has some reservations to complete their transaction.



The increased prevalence of mobile devices has had a lot to do with the expansion over the last decade. More recently, COVID-19 has placed an even larger focus on online shopping. These trends were easily seen before the pandemic, but they have become exacerbated since the early months of 2020.

But it’s not too late to add a few best practices to your Nashville Web Design. Customers will continue using the ease and safety associated with online shopping.


Contact JLB today!

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design