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Are You Wasting Money in Your PPC Campaign? // May 15 // JLB

Pay per click advertising, which we affectionately refer to as PPC, can be one of the most effective digital strategies for your business. It can also be one of the costliest. No matter how you approach it, PPC is an investment and the more you work to nurture it, the more bankable your return will […]

Are Search or Display Ads the Best Option for Your PPC Campaign? // Mar 15 // JLB

Every day the online world is becoming increasingly more crowded. As more businesses attempt to elbow their way into the digital landscape and larger businesses seem to have the advantage from an SEO standpoint, it has become more challenging to gain traction and visibility through search engine optimization alone. If you’ve been thinking about dipping […]

5 Tips for Crafting Effective Text Ads // Feb 28 // JLB

A great text ad is the core of every successful pay per click campaign. It’s a little baffling when you stop and think about the power that is contained in that little block of text. A few words have the potential to completely transform your business from one that is just skimming by in the […]

Designing the Perfect Landing Page for Getting the Most Out of Your PPC Campaign // Dec 15 // JLB

Your entire digital marketing strategy is built to accomplish one main goal – to get high-quality traffic pouring into your website. True, there are lots of other things you’re looking to accomplish along the way, like visibility, trust, and a stellar reputation but it’s all done in hopes of generating a surge in traffic. Knowing […]

What You Need to Know for Choosing the Best PPC Platform to Optimize Your Ad Performance // Nov 30 // JLB

Pay per click advertising is an important component of digital marketing for businesses that are looking to earn fast traffic and major traction online. When perfectly optimized, PPC brings targets your audience and delivers highly qualified prospects directly to your door. In fact, it’s so effective that it converts at a rate that’s 50% higher […]

5 Reasons to Combine Your PPC and SEO Marketing Efforts // Sep 15 // JLB

In the past decade, thousands of businesses have increased their investment in digital marketing. There are two branches of digital marketing that involve the advertisement and placement of your website on search engines like Google and Bing. These branches are PPC and SEO. SEO, or search engine optimization, is a free marketing method that requires […]