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What You Need to Know for Choosing the Best PPC Platform to Optimize Your Ad Performance // Nov 30 // JLB

Pay per click advertising is an important component of digital marketing for businesses that are looking to earn fast traffic and major traction online. When perfectly optimized, PPC brings targets your audience and delivers highly qualified prospects directly to your door. In fact, it’s so effective that it converts at a rate that’s 50% higher […]

5 Reasons to Combine Your PPC and SEO Marketing Efforts // Sep 15 // JLB

In the past decade, thousands of businesses have increased their investment in digital marketing. There are two branches of digital marketing that involve the advertisement and placement of your website on search engines like Google and Bing. These branches are PPC and SEO. SEO, or search engine optimization, is a free marketing method that requires […]