Is Your Website Design Relevant to the Changing Nashville Market?

Author: Kenzie Royer

Published On: May 16, 2022

Content Marketing Digital Marketing Featured Web Design

Nashville Market planning by web designers

It’s not new news that Nashville is one of the country’s Top 10 growing metros; an estimated 200,000 new residents are expected to move to the Nashville area over the next few years. Companies, families, young professionals, and students alike are relocating to the area for its favorable business climate, jobs and educational opportunities, not to mention its cosmopolitan offerings. Tourism also accounts for the steady flow of people to Music City with an economic impact of $7.5 billion.

As a web design and digital marketing company that constantly evaluates market demographics, JLB Works has one question for Middle Tennessee businesses: Is your website design relevant to the changing Nashville market?

Frankly, you can’t afford to not be relevant to the audience(s) your business is trying to reach. And what is relevant might surprise you.

Does Your Website Measure Up?

Your business website’s success is contingent on many things. But the factors that contribute to your user-facing success? Web design & functionality and digital marketing.

Surveys and trends show that your website’s design, speed, mobile-friendliness, and ranking should be given top priority. These are the things your audiences care about:

Your website’s overall credibility depends on your design (a 75% influence).
Load time of a web page design & images must be fast. Roughly 39% of people will stop engaging with the website if it takes longer than 3 seconds to load.
A single second of added page load speed can cause sales to drop by 27%.
Your site must be mobile-friendly; 8 out of 10 consumers will stop engaging with content that doesn’t display well on their mobile device.
95% of mobile search traffic is generated on Google, making SEO a necessity for businesses.
85% of users look at and trust online reviews as if they were personal recommendations.

Do You Know Your Audience?

Then, of course, there is your audience. Knowing your audience demographics will ultimately shape your business’ branding and messaging, and possibly what your business provides, as well. To attract the right audience, you have to know your audience.

Even if you’ve been in business in the Nashville area for decades, your primary audiences have changed in the last 10 years – make that five! – and this will only continue to change.

Playing devil’s advocate: Let’s say that your target audience is young adults, and that this won’t change over time or with Nashville’s demographic shifts. Still, the way you appeal to this audience will likely need to be adapted.

But don’t just take our word for it.

The Nashville Area Chamber of Commerce published a 2022 comprehensive guide on the Nashville region’s demographics, along with other economic data. Here are a few highlights:

The largest age group is ages 35 to 54 (26.6%), followed by 0 to 19 (25.6%), ages 20 to 34 (21.9%), and 55 to 74 (20.7%).
The area’s ethnicity is 76.7% White, 15.2% Black or African American, 7.6% Latinx, 3% Asian, 2.5% two or more races, 0.2% American Indian or Alaska Native, and 0.1% Native Hawaiian and Other Pacific Islander.
1 in 8 Davidson County residents is foreign-born; the largest groups are from Latin America (44%), Asia (30%), and Africa (12.9%).
The average household size is 2.7 people.
While the median household income is $70,262 annually, the largest percentage of the earning population (31.4%) makes $35,000 to $74,999 annually. The group earning $75,000 to $149,999 annually is close behind at 30.9%.
More than 122,000 students attend the Nashville area’s universities and colleges, and 6,000 are international students. Additionally, 60% of graduates stay to work in the region upon graduating.
In Nashville’s Downtown core, there are 14,000 residents and 75,000 workers.
Five target sectors are driving the economy: corporate services, healthcare management & information technology, advanced manufacturing, distribution & trade, and music & entertainment.

Overdue For A New Web Design?

At JLB, our team has designed award-winning websites for companies in Nashville, Brentwood, and Franklin, as well as surrounding cities in Middle Tennessee and beyond! Plus, our highly successful digital marketing team leverages proven strategies for websites, search engines, social media, email, and Google ads that produce highly qualified leads and market your brand.

To inspire you, we’ve listed only a few of our local web design projects – organized by industry – below. View our larger web design portfolio here.

We look forward to working on your website and helping your business reach new heights!

Business

EZ Auction Access (Nashville)

T-Square Engineering (Franklin)

Alexander & Co., Inc. (Nashville)

Dining

Jefferson’s (Brentwood)

Steam Boys (Nashville)

Mayday Brewery (Murfreesboro)

Education

Fisk University (Nashville)