Recent Trends in Restaurant Marketing

Due to ever-changing shifts in consumer behavior and constant digital innovation, the restaurant industry is rapidly evolving. This has reshaped how restaurants approach their branding and promotional efforts. To stay ahead, restaurant owners are leveraging modern marketing techniques that focus on creating memorable customer experiences. Successful eateries know that successful restaurant branding goes far beyond a catchy logo; it’s about conveying a unique story through ambiance, service, and digital interactions. 

For 20+ years, JLB has been providing expert marketing services for the restaurant industry. Learn more about recent marketing trends that have been shown to be successful in drawing and retaining customers.

Authentic Engagement with Social Media

Social media allows brands to connect with their audience on a personal level, creating internal jokes, slogans, and catchphrases that can be independent from your normal restaurant branding style. Customers who are fans of certain restaurants will often converge online, creating a loyal fanbase. Participating in social media and giving your brand a unique online personality allows customers to feel comfortable expressing their positive or negative opinions. Consider using social media for your restaurant to create participating, loyal customers.

Ready to elevate your restaurant’s social media presence? Contact JLB today for customized marketing solutions to transform your image! 

Restaurant Branding Collaborations

Collaborate with brands and social media influencers to create unique dining experiences and expand brand reach. Live music is an easy way to collaborate with local musicians and create a unique ambiance that customers will love. This is especially true if you have a restaurant in the Nashville area. 

Offering merchandise in partnership with local clothing brands can create an additional income source, while simultaneously creating advertising with each purchase. Partnering with lifestyle brands and alcohol companies can lead to limited-time menu options, and can lead to cross-promotion between their business and your restaurant. 

Collaborations can be found everywhere, so keep your mind open to the possibilities within your community! 

Focus on Sustainability and Ethics

Today’s consumers are increasingly becoming more environmentally conscious and make it a priority to patronize businesses that practice sustainability. Restaurants that emphasize eco-friendly practices, like sourcing local ingredients and minimizing waste, resonate with consumers who deeply care about the environment. 

As well as protecting the environment, many customers support businesses that use ethical practices like offering vegetarian or vegan options, donating leftover food to shelters, and being transparent about where the food is sourced. Promoting your sustainability and ethical actions can be a significant practice to implement to improve your restaurant branding!

Partner with JLB today and experience the next level in restaurant marketing innovation.

Focus on In-Person Experiences

While digital strategies are critical for today’s digital world, nothing beats the impact of an unforgettable in-person experience. Many restaurants are implementing technology like QR codes for digital menus, interactive games for groups and children, and augmented reality for an interactive table experience. Although technology is a huge part of branding, tangible aspects of service like ambiance, quality food, and customer service truly keep customers coming back. 

Perfecting the basics of service will set the foundation for your restaurant branding. 

JLB: Elevate Your Restaurant Branding

When it comes to restaurant marketing, partnering with experienced professionals can significantly enhance your brand’s impact. JLB is a leader in web design and digital marketing based in Nashville, TN, working closely with restaurants to develop and implement marketing campaigns. Trust JLB to help you highlight unique offerings and build authentic connections with diners.

With over 800 active client brands, JLB offers comprehensive services including SEO, social media marketing, and branding, all tailored to the unique needs of the restaurant industry. 

Elevate your restaurant’s in-house and online presence by connecting with JLB! Contact us online!