E-commerce: Here’s What You Need to Know

Author: JLB Support

Published On: July 8, 2021

When something is bought or sold online, it is referred to as e-commerce. Many individuals and organizations are forced to do business exclusively through the internet due to recent global conditions. The internet is now allowing businesses to improve their efficiency and productivity in ways they never have before.

In that case, you might have questions about internet sales and how to get started. In this post, we’ve compiled a few tips for you about e-commerce web design and optimizing shopping cart experiences.

Here’s what you need to know about e-commerce and your web design:

  1. It’s Growing
  2. E-commerce Web Design is Crucial 
  3. Build Your Brand
  4. SEO is Important
  5. Effectively Build Trust

It’s Growing

Convenience is one of the benefits of online shopping. The internet is accessible to almost everyone at all times. As a result of the prevalence of online shopping services such as Amazon, you have a large population of people who turn to the internet for their purchases. 

This upward trend is forecast to continue for quite some time to come, as you can see. Advances in technology will only improve the overall convenience and ease of use of the practice, increasing its appeal to more consumers. 

E-commerce Web Design Is Crucial

Recognizing the importance of e-commerce to your business is just the first step. It is important that your website infrastructure is up to the task of handling both traffic and conversions. When people visit your website, you want them to make a purchase.

Website design for e-commerce facilitates customer navigation through the website’s relevant sections. A website can be thought of as a shopfront. Is your front window inviting? Are your products displayed appropriately? Do you expect to make a purchase upon entering the store? How easy is it to find the products you want and the register to check out once you’re inside? For your website, e-commerce web design streamlines all of these features.

Build Your Brand

By operating your business online, you cannot directly communicate with customers. The information communicated on your website will determine their decision. To create a unified and attractive brand identity, all of these elements must work together.

There is something special about your business. You wouldn’t have started your operations if your business wasn’t unique. Furthermore, your business is driven by a number of guiding principles. Make sure to communicate this to your audience via social media posts, website copy, images on your pages, and any other marketing material that you create. This promotes the familiarity of your business with visitors.

SEO Is Important 

The internet contains more than 1.7 trillion websites. What will you do to make your products or services stand out from the crowd? It’s your responsibility to attract customer leads to you. If someone searches for your industry, the best way to promote yourself is to appear at the top of relevant search results.

In this case, search engine optimization (SEO) is necessary. SEO experts like JLB in Nashville know that there are many factors that affect these search engine rankings. There’s more to it than just getting eyes on your site; you need the right ones. Making money through e-commerce goes beyond merely driving traffic.

Visit JLB to learn more about internet marketing services in and around the Nashville, TN area!

Effectively Build Trust

You have to work hard to persuade someone to spend their money. Communication over the internet makes this even more challenging. In addition to security concerns, people may hesitate to make a purchase since they can’t see and hold the item before making a purchase.

In order to overcome this obstacle, trust is the best tool. With thoughtful e-commerce website design, you can build trust in multiple ways. By demonstrating your track record, you can establish authority in your field. Provide quotes and case studies from satisfied customers to demonstrate your abilities. Provide customers with clear information regarding return policies should they become dissatisfied with their purchase. A potential customer can be comforted and guided through the checkout process as a result of these actions.

Are You in Need of a Website Design Partner in Nashville?

If you’re looking for a team of industry experts to provide you with the latest resources that will take your business to the next level, then partnering with a good web design company might be the right move for your business. 

At JLB we provide “business-class” web design services, SEO and digital marketing all in-house with full support. We can help your business define your perfect target market and provide your customer base with the right resources. Our number one goal is to deliver affordable, high-end custom websites with a private collection of proven tools and services that give your business the ultimate advantage. Our results are amazing— just see for yourself! Contact JLB today. 

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design