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Enhanced SERPs, SEO, and How to Prepare Your Business // Jun 30 // JLB

Have you noticed that when you type a query into Google that the results you get look a little different than they did a few years ago. It used to be Google presented you with a pretty straightforward list of sites that earned the top spots according to their current algorithm. Today, search result pages […]

Are Duplicate Directory Listings Hurting Your Online Reputation? // Jun 15 // JLB

Local SEO is one of the most effective marketing strategies for local businesses. It’s how potential customers in your community find their way to your door and form relationships with your business. For local search engine optimization to be effective, consistency of information – especially in online directories – is key. 

The Best Way to Respond to Google’s Core Algorithm Update // May 30 // JLB

Our friends at Google are constantly tweaking their algorithm, changing things up in minor ways hundreds of times each year. These minor updates are no big deal and don’t really have a major impact on businesses and their search engine optimization. Google is also known to roll out several core algorithm updates during the year […]

Are You Wasting Money in Your PPC Campaign? // May 15 // JLB

Pay per click advertising, which we affectionately refer to as PPC, can be one of the most effective digital strategies for your business. It can also be one of the costliest. No matter how you approach it, PPC is an investment and the more you work to nurture it, the more bankable your return will […]

Why Landing in Position Zero Is the New Goal of Search Engine Optimization // Apr 30 // JLB

If there’s one thing we can say about the world of SEO, it’s that there’s never a dull moment. For years, businesses like yours were able to keep a steady stream of traffic moving to their website with their regular approach to SEO. Search engine optimization is still crucial to ranking and building visibility online, […]

How Using Color Psychology in Web Design Fuels Conversions // Apr 15 // JLB

It isn’t something that most of us think about but color has the potential to influence our emotions and even our buying decisions. Through the strategic use of color, you’re able to deliver your brand’s messaging and influence movement through your sales funnel and at the end of the day, this movement is really what […]

What does SEO cost? // Apr 09 // JLB

How Much Does Good SEO Cost? Every website needs SEO!  That is a fact and wildly misunderstood.  Years ago you would find the local business by opening the yellow pages.  You had to be in there to get the phone calls.  Well – that is now Google, Yahoo and Bing ranking and SEO is how […]

Does your website contribute to your business success? // Apr 05 // JLB

Much like the design tactics of most physical products you’re likely to find in a conventional store, the design of a website can have a very real and direct impact on the success, or failure, of a website. Whether you’re only looking for traffic to the site or you’re looking to be “the next big […]

5 Tips for Creating Content That’s SEO Friendly Every Time // Mar 30 // JLB

You’ve settled comfortably in a spot in front of your keyboard and you’re ready to crank out some high end content with the intent of fueling your SEO campaign. You’ve heard repeatedly that content is king, and you’re ready to attack it full steam ahead. As your fingers start tapping at the keys, you begin […]

Are Search or Display Ads the Best Option for Your PPC Campaign? // Mar 15 // JLB

Every day the online world is becoming increasingly more crowded. As more businesses attempt to elbow their way into the digital landscape and larger businesses seem to have the advantage from an SEO standpoint, it has become more challenging to gain traction and visibility through search engine optimization alone. If you’ve been thinking about dipping […]