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A Guide to Buyer Personas // Mar 23 // support

It can be easy, after a while, to equate your customers with numbers on a spreadsheet. You become hyper-focused on profits and loss reports, sales goals, ROI, inventory, and so on. And when this happens we lose sight of our customer’s humanity. But they are more than sales numbers. They are people with wants, needs, […]

Responding to COVID-19 in Nashville // Mar 16 // support

Responding to COVID-19 in Nashville It doesn’t take more than a trip to the grocery store to see that there is a lot of local concern over the COVID-19 virus. People are nervous. But a little information can help give you the tools you need to confront the situation with a clear mind. There is […]

Use of Content Marketing Campaigns Expected to Grow in 2020 // Mar 09 // support

Content marketing has become increasingly popular in the last few years. However, it is far from new. Companies have been making use of content marketing since the late 1800s. Of course, the practice looks very different today. Internet marketing has brought numerous options for content a company can make in order to engage their customers. […]

What is UX Website Design? // Feb 24 // support

What is UX Website Design? The causal internet user doesn’t usually think about what goes into the websites they use. Every aspect of a web page has been considered, tested, and optimized to be the best it can for the purposes it is to serve (if it’s done correctly, that is). But just because something […]

Why You Need Digital Marketing // Feb 12 // support

Why You Need Digital Marketing? Your customers are online. So why would you spend money and time trying to address them with conventional marketing methods? Digital marketing is the best way for businesses of any size to engage their customers. This could take the form of inbound marketing, Google ads, social media posts, or any […]

5 Types of Digital Marketing for Small Businesses // Jan 27 // support

5 Types of Digital Marketing for Small Businesses You may think digital marketing only makes sense for online or international businesses, but internet marketing has a lot to offer for small, local businesses. So, what is digital marketing, and what can it do for your small business? According to HubSpot, “Digital marketing encompasses all marketing […]

What SEO Can and Can’t Do for Your Company // Jan 14 // JLB

SEO is alive and well, and it can be a powerful marketing tactic for your company. Having your website rank on Google will result in organic traffic which will almost certainly lead to sales. In an increasingly digital world, making sure your business is visible online is critical.   But SEO isn’t magic, and it’s important to […]

How to Use Pictures in Your Blog Post // Dec 23 // JLB

Adding optimized pictures to your blog is a lot more of a hassle than just typing a few words. If you’re not a professional photographer, you have to find images online and either pay or be satisfied with the limited selection of free stock photos. Even worse, sometimes you write about a subject (such as this […]

The Importance of Online Directories and Proper Directory Management in 2020 // Dec 02 // JLB

With thousands of companies all competing for customers’ dollars and attention, how are you going to get heard? One tool is through online business directories. Twenty years ago, companies had to buy ad space in the local Yellow Pages to get noticed. Now, however, business directories are digital, and instead of one or two, there […]

How to Create an Eye-Catching Homepage // Nov 20 // JLB

How to Create an Eye-Catching Homepage You wouldn’t let your storefront get dirty, and you wouldn’t hang a poorly designed sign in your window. So why would you live with a bad website? SEO Overview A poorly designed web site gives customers a bad first impression of your business. In fact, it may stop them from […]