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Why Search Engine Marketing Yields Better Leads // Jan 04 // JLB

There are a million ways you can attempt to connect with your customers. The hard part is figuring out what works best for your particular audience and industry. What methods will draw the attention of the right people? And how do you set yourself apart from your competitors? Search engine marketing (SEM) is a means […]

What Sets the Best Web Design Companies in Nashville Apart? // Dec 28 // JLB

The first thing a new visitor is going to notice about your website is the overall design. This includes the layout of images and text, the videos and buttons, as well as the overall navigation. Web design dictates how easy and enjoyable it is for a visitor to interact with your website. And just like […]

6 Web Design Trends in 2021 // Dec 21 // JLB

The design of your website will have a dramatic effect on the way your visitors view your company. Web design impacts the first impression as well as any following interactions — if there are any. An improperly designed website can give a new visitor all the motivation they need to go back to their search […]

6 Tips to Set Your Inbound Marketing Strategy Apart // Dec 14 // JLB

There’s a lot of stuff on the internet. In fact, it’s been estimated that there are about 400 million active websites, with more being added every minute. Inbound marketing refers to the practice of providing content that organically draws visitors into your website. This can be done through SEO-optimized blogs, social media posts, videos, and […]

Why Is Responsive Web Design So Important? // Dec 07 // JLB

Many aspects of web design are going to be determined by your particular taste. After all, this website is meant to represent your Tennessee business. It needs to have your personal taste and approval in order to efficiently represent your brand. However, there are certain aspects of web design that can be considered to be […]

7 Qualities of an Effective Web Design // Nov 26 // JLB

All websites are not created equal. In fact, there are incredible differences in how various websites engage their visitors and display their information. This ultimately leads to some websites effectively appealing to their visitors while others fall flat. So what separates the successful websites from the rest? 7 qualities of an effective web design: Visual […]

8 Benefits of Pay Per Click Marketing // Nov 23 // JLB

Digital Marketing is part psychology, part fortune-telling, and part guesswork. This is why there are so many different kinds to choose from. The more lines you have in the water, the more bites you’re liable to get. The different methods of digital marketing provide their own pros and cons. Some take a while to see […]

How Effective is Internet Marketing, Really? // Nov 16 // JLB

Traditional marketing methods are becoming increasingly obsolete. Television and radio advertisements, billboards, and newspaper ads are becoming less effective as people migrate their attention to the internet. In fact, it’s estimated that over four billion people are currently using the internet. That’s over half of the world’s population. Do you think you might have some […]

What Does it Cost for a Website – Nashville TN and Beyond // Nov 14 // JLB

Cost of a Website for a Business (A Nashville TN and National analysis of over 500 website proposals) Just like a business, websites are not all created equal.  Websites serve various purposes, incorporate different website design preferences, feature different technologies and therefore they can vary greatly in cost. Most importantly, a great web design should […]

Artificial Intelligence in Website Design // Nov 09 // JLB

Artificial intelligence (AI) is the next frontier of technology. A wide variety of industries are racing to become the first in their field to successfully integrate AI into the functionality of their machines. Driverless cars are currently the most high-profile example of companies attempting to push society into a future that was previously only thought […]