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How to Build an Email List & Foundations of Email Marketing // Nov 06 // JLB

Email Marketing Matters For ROI Email Marketing is one of the best ways to grow your business. Take a few minutes to read our take on email marketing and how to sustain a strong ROI. To take advantage of JLB’s email marketing service for FREE, fill out a contact form HERE.  What is an email list? […]

6 SEO Tips for Bing (Yes, Really) // Oct 21 // JLB

*Bonus points if you found this page using Google.*  Optimize Your Business on Bing SEO for Bing may sound like optimizing your vending machine for Mr. Pibb, but Bing has more users than you might expect. According to Search Engine Journal, Bing (and Yahoo!) houses as much as 33% of desktop searches in some industries […]

Enhanced SERPs, SEO, and How to Prepare Your Business // Jun 30 // JLB

Have you noticed that when you type a query into Google that the results you get look a little different than they did a few years ago. It used to be Google presented you with a pretty straightforward list of sites that earned the top spots according to their current algorithm. Today, search result pages […]

Are Duplicate Directory Listings Hurting Your Online Reputation? // Jun 15 // JLB

Local SEO is one of the most effective marketing strategies for local businesses. It’s how potential customers in your community find their way to your door and form relationships with your business. For local search engine optimization to be effective, consistency of information – especially in online directories – is key. 

The Best Way to Respond to Google’s Core Algorithm Update // May 30 // JLB

Our friends at Google are constantly tweaking their algorithm, changing things up in minor ways hundreds of times each year. These minor updates are no big deal and don’t really have a major impact on businesses and their search engine optimization. Google is also known to roll out several core algorithm updates during the year […]

Are You Wasting Money in Your PPC Campaign? // May 15 // JLB

Pay per click advertising, which we affectionately refer to as PPC, can be one of the most effective digital strategies for your business. It can also be one of the costliest. No matter how you approach it, PPC is an investment and the more you work to nurture it, the more bankable your return will […]

Why Landing in Position Zero Is the New Goal of Search Engine Optimization // Apr 30 // JLB

If there’s one thing we can say about the world of SEO, it’s that there’s never a dull moment. For years, businesses like yours were able to keep a steady stream of traffic moving to their website with their regular approach to SEO. Search engine optimization is still crucial to ranking and building visibility online, […]

How Using Color Psychology in Web Design Fuels Conversions // Apr 15 // JLB

It isn’t something that most of us think about but color has the potential to influence our emotions and even our buying decisions. Through the strategic use of color, you’re able to deliver your brand’s messaging and influence movement through your sales funnel and at the end of the day, this movement is really what […]

What does SEO cost? // Apr 09 // JLB

How Much Does Good SEO Cost? Every website needs SEO! Why? Because SEO garners organic growth of your company. Years ago you would find and contact a local business by opening the yellow pages. As it currently stands – Google is the phonebook (among other things). If you want business, ranking highly on Google is […]

Does your website contribute to your business success? // Apr 05 // JLB

Much like the design tactics of most physical products you’re likely to find in a conventional store, the design of a website can have a very real and direct impact on the success, or failure, of a website. Whether you’re only looking for traffic to the site or you’re looking to be “the next big […]