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Are You Wasting Money in Your PPC Campaign? // May 15 // JLB

Pay per click advertising, which we affectionately refer to as PPC, can be one of the most effective digital strategies for your business. It can also be one of the costliest. No matter how you approach it, PPC is an investment and the more you work to nurture it, the more bankable your return will […]

Why Landing in Position Zero Is the New Goal of Search Engine Optimization // Apr 30 // JLB

If there’s one thing we can say about the world of SEO, it’s that there’s never a dull moment. For years, businesses like yours were able to keep a steady stream of traffic moving to their website with their regular approach to SEO. Search engine optimization is still crucial to ranking and building visibility online, […]

How Using Color Psychology in Web Design Fuels Conversions // Apr 15 // JLB

It isn’t something that most of us think about but color has the potential to influence our emotions and even our buying decisions. Through the strategic use of color, you’re able to deliver your brand’s messaging and influence movement through your sales funnel and at the end of the day, this movement is really what […]

What does SEO cost? // Apr 09 // JLB

How Much Does Good SEO Cost? Every website needs SEO!  That is a fact and wildly misunderstood.  Years ago you would find the local business by opening the yellow pages.  You had to be in there to get the phone calls.  Well – that is now Google, Yahoo and Bing ranking and SEO is how […]

Does your website contribute to your business success? // Apr 05 // JLB

Much like the design tactics of most physical products you’re likely to find in a conventional store, the design of a website can have a very real and direct impact on the success, or failure, of a website. Whether you’re only looking for traffic to the site or you’re looking to be “the next big […]

5 Tips for Creating Content That’s SEO Friendly Every Time // Mar 30 // JLB

You’ve settled comfortably in a spot in front of your keyboard and you’re ready to crank out some high end content with the intent of fueling your SEO campaign. You’ve heard repeatedly that content is king, and you’re ready to attack it full steam ahead. As your fingers start tapping at the keys, you begin […]

Are Search or Display Ads the Best Option for Your PPC Campaign? // Mar 15 // JLB

Every day the online world is becoming increasingly more crowded. As more businesses attempt to elbow their way into the digital landscape and larger businesses seem to have the advantage from an SEO standpoint, it has become more challenging to gain traction and visibility through search engine optimization alone. If you’ve been thinking about dipping […]

5 Tips for Crafting Effective Text Ads // Feb 28 // JLB

A great text ad is the core of every successful pay per click campaign. It’s a little baffling when you stop and think about the power that is contained in that little block of text. A few words have the potential to completely transform your business from one that is just skimming by in the […]

Mobile shopper conversion with your E-commerce Ad campaigns // Feb 26 // JLB

E-commerce Web Design Mobile Conversion Google Ad Guide Consumers increasingly turn to mobile devices for the final purchase. To capture mobile shoppers, it’s more critical than ever for advertisers to have a simple and effective mobile presence. Keep an eye on 4 key principles for a strong E-commerce campaign strategy for mobile. 1. Create a […]

5 SEO Ranking Factors to Top Your List of Priorities In 2019 // Feb 15 // JLB

In the world of digital marketing, nothing stays still for too long. Trends and consumer behaviors are constantly shifting, and this means that you should always be adapting your approach to connecting with your audience online. You probably already know that a dedicated SEO strategy is one of your most important tools for success online, […]