JLB Success Stories

Discovery Park of America

Situation

Discovery's website was not mobile, purchasing tickets online was confusing and the online presence did not represent the park's true beauty and broad entertainment value to families and individuals.

 

Solution

  • New Website Design to improve brand and user experience
  • Aggressive Search Engine Optimization (SEO)
  • Website traffic has increased by 76%
  • More visitors to the park, more ticket sales and more event bookings!

 

Corvette Museum

Situation

The National Corvette Museum needed a website solution that presented the brand well and drove E-commerce sales. The museum has a huge following and wide variety of Corvette merchandise that needed a complex commerce solution for its actively changing inventory.

 

Solution

  • Redesigned the E-commerce website and all of the online store functionality
  • Implemented fully managed ongoing web support and maintenance
  • Provide continuous store updates and conversion strategies
  • Corvette store online is now a top revenue producer for the museum

United Methodist Church

Situation

UMC's online presence was hard to managed, they could sell and track courses online, mobile presence was broken and the overall brand did not work for them as a global education program.

 

Solution

  • Redesigned the website with organized courseware and purchasing online
  • Implemented SEO to drive online awareness
  • Added search tools, categories and courseware certificate capabilities
  • Program has been a global success and has grown greatly since the new launch.
  • Web traffic is up 210% and program revenue has increased over 100%

Franklin Theatre

Situation

The Theatre has re-opened after years and needed an authentic brand online with an easy user experience for finding events and purchasing tickets. Online ticket purchasing needed to be seamless and mobility was critical.

 

Solution

  • Launched a new website design with thoughtful mobile presence
  • A mix of SEO and AdWord campaigns
  • Around the clock web support
  • Mobile tickets sales grew over 50%
  • The Theatre has become a corner stone brand for Franklin TN

National Center for Youth Issues

Situation

National Center for Youth Issues came to JLB with the need for a mobile responsive website that can also showcase their extensive catalog of children's books and complete commerce functionality, in addition to making conference showcase and registration more manageable.

 

Solution

  • Redesigned logo, website, and brand guide to modernize the brand and bring NCYI into a new era of user experience.
  • Implemented fully managed ongoing web support and maintenance to enable their in-house website team to perform optimally.
  • Created an easy to use and customize form platform for the NCYI team to manage conference details and registrations more effectively.

SwissGear

Graphic design logo representing digital marketing services for Swiss Gear

Situation

SWISSGEAR wanted to create brand awareness as a consumer-based company and increase eCommerce sales. They wanted a user-friendly website with easy navigation and appealing design as their first business-to-consumer website.

 

Solution

  • Launched their first-ever business-to-consumer website.
  • Aggressive Search Engine Optimization (SEO)
  • Created Pay Per Click campaigns to increase impressions and sales targeted toward consumers.
  • Revenue increased by 153% within a month of launching the website.
  • Traffic increased 17% within a month of launching the website.

Florida Panthers

Situation

The Florida Panthers wanted to see more eCommerce ticket sales for the 2017-2018 NHL season from users going to their website to purchase tickets.

 

Solution

  • Created various Pay Per Click campaigns to increase ticket sales for 2017-2018 season.
  • Generated increase in revenue of $533,331.73.
  • Increased ad impressions and clicks to websites.
  • Increased phone calls for group tickets, season tickets, and single-game tickets.
  • Aggressive Search Engine Optimization (SEO)
  • Increased first-page keywords rankings for all requested and reported keywords.

Wearever (Prime Life Fibers)

Situation

Wearever, from the makes of Prime Life Fibers, wanted to increase brand awareness as a consumer-based company and increase eCommerce sales. They also wanted a more user-friendly website with easier navigation and appealing design.

 

Solution

  • New Website Design to improve brand and user experience.
  • Aggressive National Search Engine Optimization (SEO) strategy.
  • Created Pay Per Click campaigns to increase impressions and sales targeted toward consumers.
  • Increased ad impressions and clicks to website.
  • Increased website traffic by 235%.
  • Increased Organic Revenue by 117%,
  • Increased Paid Revenue by 129%.
  • Increased first-page keywords rankings for all requested and reported keywords.

Florida ENT & Allergy

Situation

Florida E.N.T. & Allergy wanted to increase form fill and phone call leads for office locations.

 

Solution

  • Aggressive Regional Search Engine Optimization (SEO) strategy.
  • Created Pay Per Click campaigns to increase impressions and leads targeted toward new patients.
  • Increased first-page keywords rankings for all requested and reported keywords.
  • Increased website traffic by 183%.
  • Increased form fill appointment requests by 1,325%.
  • Increased ad impressions and clicks to website.
  • Increased phone calls for new patients to various office locations.

Point Security, Inc.

Situation

Point Security, Inc. wanted to increase brand awareness as a security equipment company nationally, and increase Request A Quote form fills. They also wanted a more user-friendly website with easier navigation that better represented what the company provides.

 

Solution

  • New Website Design to improve brand and user experience.
  • Aggressive National Search Engine Optimization (SEO) strategy.
  • Increased website traffic by 129%.
  • Increased the nmber of Request A Quote form fills by 142%.
  • Increased first-page keywords rankings for all requested and reported keywords.

Soccer and Rugby

Situation

Soccer and Rugby Importsnt wanted to increase brand awareness as an eCommerce store and increase eCommerce sales.

 

Solution

  • Aggressive National Search Engine Optimization (SEO) strategy.
  • Created Pay Per Click campaigns to increase impressions and sales.
  • Increased first-page keywords rankings for all requested and reported keywords.
  • Increased website traffic by 238%.
  • Increased online revenue by 222%.
  • Increased ad impressions and clicks to website.

Announcement Converters

Situation

Announcement Converters wanted increase brand awareness as a wholesale company, and create new sales. They also wanted a more user-friendly website with easier navigation that better represented their full range of products.

 

Solution

  • New Website Design to improve brand and user experience.
  • Aggressive National Search Engine Optimization (SEO) strategy.
  • Created Pay Per Click campaigns to increase impressions and sales.
  • Increased first-page keywords rankings for all requested and reported keywords.
  • Increased website traffic by 771%.
  • Increased revenue by 927%.
  • Increased ad impressions and clicks to website.
  • Decreased cost per conversion in paid search by 43%.

Florida State Parks

Situation

Florida State Parks wanted to create a strategic, user-friendly website where they could become a player in the eCommerce realm selling business-to-consumer.

 

Solution

  • Launched their first-ever business-to-consumer website.
  • Created the ability to increase both awareness and appreciation for the 171 diverse Florida State Parks and trails.
  • Created the ability to add new product introductions and value-based promotions each month via a unique, eCommerce shopping experience.
  • Created Pay Per Click campaigns to increase impressions and sales targeted toward consumers.
  • Increased traffic and drove new sales.

Stockdales

Situation

Stockdale’s was not mobile friendly, viewing products online was difficult and confusing, and they were not receiving the web traffic desired to showcase their variety of inventory and locations while integrating with their Agricultural Merchant software.

 

Solution

  • New website design to improve display of inventory and locations
  • Develop custom API interface that communicates with Agricultural Merchant software
  • Aggressive Search Engine Optimization (SEO)
  • Created customer loyalty program where consumers can check loyalty rewards through the website real-time, improving consumer relations and satisfaction

Franklin Synergy Bank

Situation

Franklin Synergy Bank wanted a website that responded well on mobile devices, showcased their mortgage and refinance team representatives, clearly laid out the benefits of membership with the bank, and compliance with ADA web standards.

 

Solution

  • Implemented site-wide ADA compliance with monthly maintenance and compliance updates
  • Directory management services to keep online repositories consistent and accurate
  • Email marketing management for ongoing customer-base communications
  • Aggressive Search Engine Optimization (SEO)
  • 33% of ranking keywords show on page one in search results
  • Web traffic increased 56% over the past year

E1FX

Situation

E1FX desired an impressive brand redesign to showcase their professional portfolio and entertainment effects services, coupled with a need for more web visitors.

 

Solution

  • Redesigned logo, website, and brand guide to modernize the brand and bring E1FX into a new era of user experience
  • Aggressive Search Engine Optimization (SEO)
  • Easy content management of website for ongoing updates

Boys and Girls Club

Situation

BGCMT was interested in improving their website to be more user-friendly, showcase volunteer opportunities and the process, acquire donations onsite, and display events in a single repository. In addition, BGCMT wanted their new website to be easier to manage and edit.

 

Solution

  • Website built in easy-to-use content management system
  • Full events calendar for event listing, visitor signup, and event export
  • Streamlined volunteer process with onsite form completion
  • Filterable and responsive galleries for media and resources
  • Online platform helped drive $180,000 in donations for Wine Down Main Street event

BCP Group

Situation

Orthotics and Prosthetics conglomerate BCP Group was interested in a corporate enterprise approach to their location acquisition, identity and brand management, and marketing campaign initiatives.

 

Solution

  • Corporate website brand and design established for market roll-out
  • Nine initial markets converted to corporate brand and styling
  • Nine initial markets ranking top of results for key services
  • Consolidated management of content for multiple markets’ websites
  • Marketing plan and strategy developed for each location, increasing web traffic and patient conversion