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Visit CMA Fest Case Study

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Music City

Opening in 1972 as “Fan Fair” at the Municipal Auditorium in downtown Nashville, CMA Fest has grown to become a much larger event in the last 50 years. In order to keep up with the growth and changing look of Music City, CMA Fest needed to refresh their digital footprint. The CMA Fest team partnered with JLB to incorporate a local, trendy, modernized look to their website. With custom mobile designs, and custom color palette creations, JLB was able to create a CMA site built to serve concert goers of all types.

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Custom Branded Design

In order to truly speak the language of Nashville, Tennessee, CMA Fest needed a website that spoke to their brand and the city they began in. Aside from needing a modernized, mobile friendly design, JLB worked to create a perfect, custom branded color palette to build the foundation for the CMA Fest site. With colors that breathe life into country music and Music City, CMA Fest was able to get the most out of their partnership with JLB.

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Custom Design Experience

Accessibility

Hilton Suite Hotel Interactive Booking

Custom Form Submission

Custom Drop Down Menu

Roles

UX/UI

Graphic Design

Web Support & Security

Deliverables

Responsive Web Design

Custom Color Palette

Mobile Accessibility

Two Custom Home Pages

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Color Guide

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