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Steamboys Case Study

Nashville Chinese Cuisine

Steamboys is the traditional Chinese comfort food experience Nashville has been waiting for. With authentic, delicious, and healthy bao’s, dumplings and noodle soups meant to be enjoyed by all— Steamboys offers restaurant goers a glimpse into true Chinese culture. In order to keep up with the growth and diversity that Steamboys cultivates within the Nashville environment, they partnered with JLB to incorporate these concepts into their digital footprint. With the creation of a custom, SEO optimized website and creative, cohesive branding, Steamboys is now able to effectively bring their authentic Chinese cuisine to more restaurant goers.

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Custom Branding

When the Steamboys brothers decided to open their own unique cuisine experience in Nashville, they knew their branding needed to stand out. In order to create a cohesive, unified look and feel, JLB created custom color palettes, custom fonts and illustrations, along with the Steamboys Bao Boy Mascot! With the help of our design and website development team, Steamboys was able to incorporate their new, unique branding into their custom menu design for all future customers to enjoy.

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Custom Design Experience


Custom Logo

Mascot Illustration

Custom Color Palettes

Custom Font Design

Menu Design



Custom Home Page

Graphic Design

Web Support & Security


Responsive Web Design

Mobile Accessibility

Social Media Live Feed Integration

SEO Support

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Mobile Responsiveness

In a fast paced digital world, over 95% of people now access the internet from their smartphone. As a restaurant based in Music City, the need to access menus, pricing and online ordering from a mobile device was important for the Steamboys clientele. JLB was able to do just that, and more for the Steamboys website. With customizable menu pricing options, JLB was able to fully enhance the mobile experience for all Steamboys website visitors.

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