What the Latest Trends in E-commerce Mean for Your Business

Author: JLB

Published On: April 23, 2018

By 2020, e-commerce sales are expected to exceed $4 trillion and account for more than 14% of retail spending. If there’s one thing we know for certain, it’s that e-commerce is a growing industry. E-commerce is such a big part of the consumer landscape that it’s hard to remember that Amazon, the world leader in e-commerce, is only 23 years old.

When put in perspective, e-commerce is still in its infancy.

As e-commerce matures, we should expect trends and changes to fuel the growth. There’s a lot of exciting things happening in e-commerce right now, and in some ways the entire landscape is changing.

So, what changes can you expect to see for your e-commerce business in the near future? Here are 3 trends that you should be paying attention to.

Multichannel Management is No Longer an Option

Let’s talk about touchpoints. People love to browse, especially on their mobile devices. We all do it. What might start off as an innocent Google search for an item quickly escalates into a mini obsession.

A consumer might spot a great new handbag on a Pinterest board, visit the company on social media, compare prices, check out Amazon and make other stops along the way before deciding to purchase. These stops are known as touchpoints.

Multichannel management is the skill of understanding where customers are looking at your brand and how to best leverage touchpoints for generating conversions.

The problem is that multichannel management is time consuming, and even confusing at times. E-commerce businesses need to be looking at developing multichannel management systems that pull everything together, manage inventory and sales with minimal assistance.

Focus on Mobile Purchasing

There once was an assumption that customers browsed on mobile devices but made most of their e-commerce purchases from a desktop. Today, that trend is changing.

Shopify is a great example of where change is happening. This past Black Friday, mobile purchases exceeded desktop purchases on Shopify’s site. This means it’s time to really start looking at the mobile purchase experience.

Mobile optimization is key, but so is paying attention to comfort factors like accelerated checkouts and a mobile first payment system.

Leveraging Micro-moments

The switch to a higher rate of mobile purchasing is also changing how we define micro-moments. The mindset of the mobile consumer is generally different from that of a desktop user. They’re looking for different things and following a separate thought process.

E-commerce businesses should be taking a new perspective on micro-moments. Customers making a mobile purchase are often experiencing one of the following things.

  • They have time to spare and want to make progress on a major plan or goal.
  • They have an immediate problem or need and want to make a quick purchasing decision.
  • They’re swept up in the moment and find an offer impossible to resist.

E-commerce business are starting to play around with how to best reach potential customers in each of these micro-moments.

Are you prepared for all the trends and changes fueling e-commerce growth? Whether you’re looking for an overhaul in your digital strategy, or are in search of the best web design team in Nashville, we’re here to help. Contact JLB Works today, and let’s talk about the future of your e-commerce business.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design