Need help improving your Google and AI search visibility?
Search Engine Optimization (SEO) is needed now more than ever, especially with the rise of AI-Search and AI SEO. It’s hard planning, executing, and refining an SEO or GEO strategy that gets results. Furthermore, it’s a battle to get the right AI-driven SEO strategy that continually increases traffic and qualified leads.
Today, SEO has evolved into a complex strategy made of many moving parts created by search engines and now by AI-Search engines. If you aren’t seeing the results you want out of your SEO or GEO strategy, then let us help strategize an effective plan going forward.
Learn more about our custom SEO, AI SEO, and GEO services and get more leads with the JLB team. We use data-driven insights to develop scalable strategies that differentiate your business in both traditional and AI-Search results, creating measurable ROI. Our SEO experts will help you master your own customized search strategy.
Our user-centric philosophy focuses on a holistic approach to SEO using data-driven insights. It allows us to understand your business goals and deliver results that work for you.
A well-balanced SEO strategy sets a foundation for website performance by targeting keywords and building backlinks while also including content, user experience, reputation management, and technical elements—all of which affect how search engines rank your site and how it appears in both traditional search results and AI Search results. Today, success depends on more than standard SEO—it requires AI SEO tactics and Generative Engine Optimization (GEO) to ensure visibility across emerging AI-driven platforms. Our Key Performance Metrics (KPM) follow each client throughout the lifespan of our working relationship to monitor their progress and make sure they stay on track with regards to qualified traffic and sales.
Search engines determine which sites to crawl, how often they will crawl your site, and how many pages to fetch and index from each site. When crawlers find your website, they render the content just as a browser would and looks for key signals to track and store within the search index. As search engines crawl your website, they use links on your pages to discover other pages. The newer the content, the more attention it will get.
Users are always searching for the most relevant, useful results. Creating a website and web pages with information users find helpful and relevant will keep visitor on your site longer, getting your website to show up in search results more often. To give your site the most useful information, we include words that are searched and relevant to your audience. Usability, expertise of sources, and your location and settings will also be important to on-page SEO.
To help users find what they are looking for quickly, search engines rely on creative and helpful information to provide results. The information can be presented as a map with directions, images, videos, or written content. We work our clients to produce content that is created for users and search engines to understand exactly what your site is about.
Search engines use on-page content and links to assess the authority of your site. We conduct keyword research to find appropriate terms and phrases for your industry and audience. We review and use your keywords in prominent places on in your site. Mapping out your pages to make your content more meaningful will also add trust to your site.
Our goal is always to provide you with the highest relevant traffic to increase revenue for your business. Search changes over time to meet the evolving needs and expectations of people who use search engines. We use SEO tools to test and evaluate your website and search results on an ongoing basis. These reports help us benchmark the quality of the site so we can make sure your site meets all recommendations.
Mobile devices are being progressively adopted by the general public. However, they are not capable of handling complicated searches and questions. Due to their limitations, it is important for SEO agencies to accurately use content, website structure, and sentiment so search engines understand a user’s intent.
Schema is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in the search engine result pages. It is used to help search engines return more information to their users. Schema markup can also help search engines to display scheduled events.
The most significant difference between local and national SEO is the keywords you use. Local SEO is optimizing your online content to drive maximum traffic to your website from a particular area. National SEO is reaching customers on a national level. National SEO is a long-term investment using broad keywords rather than geographical terms.
Our SEO web design services push many national companies to the top in search results and create long term clients.
Through the years, website design, e-commerce website design and development as well as search engine optimization, and pay-per-click management have been the cornerstones of our firm with a full-service website support model.
Internal links are hyperlinks that direct the reader to a target page on your website, whereas an external link is a hyperlink that directs the reader to a reputable page on a different website. Both are needed to help search engines understand your content and the value it provides to searchers. Internal and external linking should definitely be a part of your SEO strategy because it can boost your rankings.
It’s important to continue researching your competitors, find traffic-driving keywords, build quality backlinks & more. Some audits will include competitor analysis, keyword research, link building, rank tracking, on-page & tech SEO. An SEO Audit is an evaluation and grading process of a website and it’s contents for its ability to appear in search engines. An SEO service should always include a yearly SEO Audit.
Getting your brand recognized in Google is not easy and with so many SEO companies out there, it can be difficult to know which one will get you results. Our SEO services offer a comprehensive approach to increasing your website rankings by optimizing on-page performance, backend issues, and developing an SEO-friendly content strategy that speaks to your ideal audience. We’ll start by fixing the technical errors, ensuring crawlers can easily navigate through your website, so more people can find you.
Your audience is out there, but what if they cannot find your website? We perform a deep dive using a variety of tools to identify the best keywords in your niche and help you implement them in a way that drives sales. From there, we can implement intent research and improve PPC performance. Research is the first step towards any digital marketing campaign. It’s important to understand search behavior, content, and link building so that we can work together to craft a strategy for your unique brand.
On-page SEO is the process of optimizing web page content for search engines and users. It requires a deep understanding of technical procedures as well as a feeling for the key concepts which make up the content of the pages. We provide all the information you need to optimize your site for top search engine rankings. Save time, save money and get better results with our simple tricks and tips around titles, meta descriptions, subheadings, internal linking, and much more.
Not sure where to start with off-page SEO? Disorganized? Or buying backlinks from shady providers? Have no clue where to find good, relevant links? You’ve come to the right place. Whether you’re a local brick and mortar business, an e-commerce site, we will build you top quality backlinks. We will connect your content with other webpages through valuable links. All-natural. No spammy links from irrelevant sites. Our solutions can help drive rankings using proven, reliable off-page SEO techniques. Talk to us about how we can help move you up in the search results.
Local Search Rank is the foundation of your online visibility, and it’s more important than ever to make sure that all your information is consistent across all online databases. With the growing number of mobile searches and the push for customers to transact more online, it is more important than ever that brick-and-mortars have a strong online presence within Google maps and other various platforms. With Local SEO, we can help you troubleshoot any online problems and get your business on the map.
Like local SEO, National SEO is a long-term investment that may feel like an expensive ‘want’ instead of a ‘need’. National SEO focuses primarily on ranking for broad keyword terms rather than ranking for specific geographical terms. While some industries may not be as competitive, there are others where this can cause a dramatic decrease in profits, simply because you cannot rank nationally therefore you are less visible. National SEO is an inexpensive way to market your business and expand your brand on a large scale and connect to a larger audience.
Getting your brand recognized in Google is not easy and with so many SEO companies out there, it can be difficult to know which one will get you results. Our SEO services offer a comprehensive approach to increasing your website rankings by optimizing on-page performance, backend issues, and developing an SEO-friendly content strategy that speaks to your ideal audience. We’ll start by fixing the technical errors, ensuring crawlers can easily navigate through your website, so more people can find you.
Your audience is out there, but what if they cannot find your website? We perform a deep dive using a variety of tools to identify the best keywords in your niche and help you implement them in a way that drives sales. From there, we can implement intent research and improve PPC performance. Research is the first step towards any digital marketing campaign. It’s important to understand search behavior, content, and link building so that we can work together to craft a strategy for your unique brand.
On-page SEO is the process of optimizing web page content for search engines and users. It requires a deep understanding of technical procedures as well as a feeling for the key concepts which make up the content of the pages. We provide all the information you need to optimize your site for top search engine rankings. Save time, save money and get better results with our simple tricks and tips around titles, meta descriptions, subheadings, internal linking, and much more.
Not sure where to start with off-page SEO? Disorganized? Or buying backlinks from shady providers? Have no clue where to find good, relevant links? You’ve come to the right place. Whether you’re a local brick and mortar business, an e-commerce site, we will build you top quality backlinks. We will connect your content with other webpages through valuable links. All-natural. No spammy links from irrelevant sites. Our solutions can help drive rankings using proven, reliable off-page SEO techniques. Talk to us about how we can help move you up in the search results.
Local Search Rank is the foundation of your online visibility, and it’s more important than ever to make sure that all your information is consistent across all online databases. With the growing number of mobile searches and the push for customers to transact more online, it is more important than ever that brick-and-mortars have a strong online presence within Google maps and other various platforms. With Local SEO, we can help you troubleshoot any online problems and get your business on the map.
Like local SEO, National SEO is a long-term investment that may feel like an expensive ‘want’ instead of a ‘need’. National SEO focuses primarily on ranking for broad keyword terms rather than ranking for specific geographical terms. While some industries may not be as competitive, there are others where this can cause a dramatic decrease in profits, simply because you cannot rank nationally therefore you are less visible. National SEO is an inexpensive way to market your business and expand your brand on a large scale and connect to a larger audience.
Optimizing your site for only Google search engines can lead to instability and can put your business at risk. All of these search engines are constantly working to improve their search algorithms and content delivery; keeping the user experience in mind. Today’s users have become accustomed to rapid access to information, and they expect it. Improving search engine performance is an ongoing challenge that also requires a significant amount of technical know-how and resources to achieve success. As a result, many business owners are turning to experienced professionals for help doing SEO themselves or making sure their SEO agent/agency is not breaking any rules.
As a full-service SEO agency based in the Nashville area, we help your business show up more often in Google search, Google Maps, and AI-powered search results. Our team handles technical SEO, on-page optimization, content, backlinks, and AI SEO strategy so your site can attract more qualified leads.
AI SEO focuses on making your website easy for AI-powered search tools and generative engines to understand and recommend your brand. We still use proven SEO fundamentals, but we also structure content, schema, and entities so you can appear in AI Overviews, AI search answers, and zero-click results. In short, traditional SEO gets you ranked on Google, but AI SEO helps you get chosen by AI-driven platforms.
GEO (Generative Engine Optimization) is the practice of optimizing your website so generative search engines (like AI Overviews and chat-based search tools) can accurately summarize and recommend your business. We design content that clearly explains who you are, what you do, and where you’re located so AI systems can confidently feature you. GEO is the next evolution of SEO and helps your brand stay visible as search becomes more conversational.
AEO (Answer Engine Optimization) prepares your content to be used as a direct answer inside search engines and AI tools. Instead of just ranking your page, answer engines try to answer the user’s question on the spot. We structure FAQs, headings, and content so your business is more likely to be cited or surfaced in these AI-powered answers, increasing visibility even when users don’t click through.
We combine traditional SEO, AI SEO, GEO, and AEO strategies to make your website “AI-ready.” That includes clear topical clusters, local signals for SEO, structured data, FAQ content, and authoritative supporting pages that AI engines trust. The goal is for your business to be a top result in both classic search rankings and AI-generated summaries.
Yes. Being on Google Maps is important, but strong local SEO helps you appear in both the map pack and organic results, plus AI Overviews and AI-driven local recommendations. A dedicated SEO agency like JLB can improve your reviews strategy, citations, on-page location signals, and GEO/AEO so local customers find you across every search experience.
Most businesses begin to see meaningful movement from SEO within 3–6 months, depending on competition, website health, and budget. AI SEO, AEO, and GEO strategies can strengthen your long-term visibility as new AI search features roll out. We track your progress with ongoing reporting, so you can see improvements in rankings, traffic, and lead volume over time.
We partner with local and national brands across industries like home services, healthcare, professional services, e-commerce, construction, non-profits, and more. Whether you’re a Nashville small business or a multi-location company, our SEO strategies are customized to your goals, service area, and competition. Our team builds custom SEO and AI SEO plans instead of one-size-fits-all packages.
Local SEO focuses on ranking for location-based searches (like “seo agency in Nashville” or “web developer near me”) and showing up in map results and local AI recommendations. National SEO targets broader, non-location keywords and builds authority across a wider audience. For both, AI SEO, AEO, and GEO help your brand stay visible as AI engines summarize and recommend businesses at local and national levels.
We track key performance metrics (KPMs) such as keyword rankings, organic traffic, local visibility, conversions, and revenue. For AI SEO, AEO, and GEO, we also monitor how often your brand appears in rich results, AI Overviews, and answer-style placements. Our goal is simple: prove that SEO is driving more leads and sales for your business, not just vanity metrics.
Yes. We regularly help clients recover from algorithm updates and shifts in AI search. Our team audits your site, reviews content quality, entity structure, and AI-search visibility, then develops a plan to regain and grow traffic with updated SEO, AI SEO, AEO, and GEO best practices.
The Google Partner badge recognizes JLB for maximizing campaign success, driving client growth, and demonstrating Google Ads skills and expertise with certifications. This status reflects our commitment to delivering high-quality campaign management and results. To achieve and maintain this partnership, we meet Google’s daily-checked requirements in three essential areas: Performance, Spend, and Certifications. As a Google Partner, we’re proud to provide clients with advanced strategies and the assurance of working with a certified, results-driven team.
Website design services & digital marketing tailored for user experience and
attracting the right traffic for you with support-that-matters!
"*" indicates required fields
Notifications
