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A Guide to Buyer Personas // Mar 23 // support

It can be easy, after a while, to equate your customers with numbers on a spreadsheet. You become hyper-focused on profits and loss reports, sales goals, ROI, inventory, and so on. And when this happens we lose sight of our customer’s humanity. But they are more than sales numbers. They are people with wants, needs, […]

Responding to COVID-19 in Nashville // Mar 16 // support

Responding to COVID-19 in Nashville It doesn’t take more than a trip to the grocery store to see that there is a lot of local concern over the COVID-19 virus. People are nervous. But a little information can help give you the tools you need to confront the situation with a clear mind. There is […]

Use of Content Marketing Campaigns Expected to Grow in 2020 // Mar 09 // support

Content marketing has become increasingly popular in the last few years. However, it is far from new. Companies have been making use of content marketing since the late 1800s. Of course, the practice looks very different today. Internet marketing has brought numerous options for content a company can make in order to engage their customers. […]