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The Best Way to Respond to Google’s Core Algorithm Update // May 30 // JLB

Our friends at Google are constantly tweaking their algorithm, changing things up in minor ways hundreds of times each year. These minor updates are no big deal and don’t really have a major impact on businesses and their search engine optimization. Google is also known to roll out several core algorithm updates during the year […]

Are You Wasting Money in Your PPC Campaign? // May 15 // JLB

Pay per click advertising, which we affectionately refer to as PPC, can be one of the most effective digital strategies for your business. It can also be one of the costliest. No matter how you approach it, PPC is an investment and the more you work to nurture it, the more bankable your return will […]