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The Best Local Pack Ranking Factors of 2018 // Sep 30 // JLB

If you’ve made a local search on Google, you’ve seen a local pack. It includes the businesses outlined at the forefront of the SERP (Search Engine Results Page). In the past, this outlined box listed seven businesses. In a recent change, Google lowered that number to three. And, even worse, experts believe one of these […]

5 Reasons to Combine Your PPC and SEO Marketing Efforts // Sep 15 // JLB

In the past decade, thousands of businesses have increased their investment in digital marketing. There are two branches of digital marketing that involve the advertisement and placement of your website on search engines like Google and Bing. These branches are PPC and SEO. SEO, or search engine optimization, is a free marketing method that requires […]