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Content Marketing vs. Social Media Marketing // Oct 20 // JLB

We found this article by Toby Murdock to be most helpful.  Check it out, today! Content Marketing vs. Social Media Marketing: What’s the difference? As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, […]

Mobile Savvy // Oct 18 // JLB

Why Your Business Needs A Mobile-Optimized Website Check out this article by Shawn Prez. The age of ecommerce is fully upon us and the rage is all mobile. Mobile shopping – from smartphones to tablets – has been on a steady rise in recent years. A new study found that exactly 33% of all online […]

3 Reasons Websites Are Vital for Small Businesses // Oct 17 // JLB

We found this article on Forbes.com by Nicole Leinbach Reyhle, and it is right on target.  Check it out, today! Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn’t use this as an excuse to take short cuts when it comes to having online […]

Local Search Popularity Means Small Businesses Still Need SEO // Oct 16 // JLB

We found this article off Mashable.com fascinating to read.More and more consumers are turning to their smartphones and mobile devices to help them find nearby businesses and make purchases. In fact, 50% of people who make local searches on a smartphone visit a store within a day, according to a report from Google.The report, which […]

Why Should I Have a Website? // Oct 10 // JLB

Article from http://www.cleart.com. At the end of 2011 about 245 million people (~80% of population) were online in the United States and about 10% of all website access was being done through mobile devices. In an interconnected world, it’s more important than ever to have a great website. Let’s look at 10 reasons why you […]

5 Benefits of Having a Website for Your Small Business // Oct 09 // JLB

A few years ago Lisa Barone wrote an inspiring article outlining five benefits to having a website for your small business.  We liked the article so much that we wanted to share it with you. “Last week at SmallBizTrends I shared the statistic that 47 percent of small business owners still weren’t using social media […]

Business Website v. Facebook Business Page // Oct 07 // JLB

We found this article by Nathan Lyle to be most helpful in answering the question… Do I Really Need a Website? I’ve Already Got a Facebook Page… Some people, in seeking to keep costs down, will skip building a website for their business and just use a Facebook page. It’s online, it lets you post […]

Measuring Social Media ROI // Oct 03 // JLB

We found this really cool article by Shea Bennett on Media Bistro and had to share it with you. 6 Steps to Measure Social Media ROI How do you measure social media return on investment (ROI)? It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out […]