JLB Blog


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More than just an eatery // Mar 31 // JLB

The folks at Mt. Pleasant Grille have it going on. Yeah — that’s bold. After all, we are talking about a restaurant 15 minutes southwest of Columbia, Tenn. (which is, itself, about 45 minutes south of Nashville).

Writing Better Subject Lines // Mar 30 // JLB

It’s the most important sentence of your entire email campaign, and yet too many otherwise creative people are content with the most quotidian of subject lines, like “February Newsletter.” February may indeed be an exciting month for your organization, but busy readers with mere seconds to decide whether to stop and open your email need […]

Reading Your Email Stats // Mar 30 // JLB

Wanna get the most out of your campaigns? It all starts with number crunching… 1. Look at the bounces. It may not be the most fun place to start, but you need to pay attention to the number (and names) of bounced email from your campaign. Maybe there is a typo in the address (something […]

Opt-ins Explained // Mar 30 // JLB

With this powerful tool, you can confirm someone’s subscription to your email list at any time. Use it to verify new people, renew your existing subscriptions or just freshen things up every so often. Of course, this a good practice to implement, since confirmed members are more likely to receive and respond to your emails. […]

Maximizing Your Results // Mar 30 // JLB

Here are five solid guidelines for increasing your email campaign results… 1. Get permission. The best thing you can do to boost your response rates is to follow the first rule of permission email marketing: send only to people who’ve asked to receive your emails. 2. Proof your content. If your open rates are lower […]

Managing Your Email Campaigns // Mar 30 // JLB

So you want to manage your email marketing campaign with precision and aplomb. The it’s time to get serious! Take a look at the following list of dos and don’ts. Dos Get real with your subject line. (something better than My June Newsletter…) Strike the right balance between images and text. (don’t go heavy on […]

Chicken Soup for the Nerd's Soul // Mar 29 // JLB

Recently, I had the incredible opportunity to take a 5-day rock climbing vacation to Hueco Tanks. The days were spent trekking miles through the barren, yet still amazingly beautiful, Texas desert and climbing razor-sharp volcanic rock, while the nights were spent screaming over brutal ping pong matches and perhaps my new greatest addiction ever… Settlers of Catan.

What the world searches for… // Mar 16 // JLB

Ever wonder who searches for the term “ice cream” more in the United States? It’s Bostonians. (Incidentally, Singapore is #2 behind the USA internationally… go figure). Or, maybe you’re more interested in knowing what term was searched for the most on a given day? (Today it was “tiger woods masters” followed by “st. patrick’s day.” […]