Mobile Responsive Design
Mobile internet usage has been skyrocketing over the last few years. Morgan Stanley reports that mobile website users matched desktop usage in 2014. Even with this evidence, a vast majority of business websites are still not mobile-friendly. This turns into a loss in business opportunities.
Responsive design requires you only have one website that is coded to adapt to all screen sizes, no matter what device the website’s being displayed on.
Responsive design is a term originally coined in a 2010 A List Apart article by Ethan Marcotte, and is a widely used method for designing a mobile website.
Here are some key undeniable reasons for why your site should be responsive NOW!
- Over 30% of Google searches are conducted on a mobile device.
- In 2012, more than half of local searches were performed on a mobile device.
- In the United States, 25% of internet users only access the internet on a mobile device.
If a user lands on your mobile website and is frustrated with the non-responsive navigation, there’s a 70% chance they will leave immediately and go to another website (most likely a competitor).
55% of social media consumption happens on a mobile device.
Google has gone on the record to declare that Google SEO ranking prefers responsive web design over non.
One of the big benefits of responsive design is that the size of the template is designed based on screen size, not the device. This means that no matter what size screen someone is viewing your website, it will display properly for that screen size.
JLB has done many responsive website designs, in fact, all websites are designed with mobile in mind, and also works to take existing websites and redesign them into a mobile-friendly format. As you see below, two key businesses in Franklin, TN recognized that their traffic was over 50% mobile and they were losing the attention of site visitors which was a frustration for loyal users and a deterrent for new clients.
JLB works with clients to build intuitive and responsive platforms to help elevate their content and user experience and capture a broader customer audience.
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