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SERP matters

Author: JLB

Published On: May 5, 2009

Ever heard of a SERP?

If yes, then you must know a thing or two about Search Engine Marketing (SEM). If no, then this little ditty might help. But why am I writing about a seemingly esoteric acronym? Because this gem actually tells Search Engine Marketers and Search Engine Optimizers quite a bit about a website.

To clarify, a SERP is a “search engine results page.” SERPs are results rendered by a search engine in response to a keyword query. To be technical about it, a SERP may refer to a single page of links returned or to the entire set of links. Some search engines cache SERPs and display the cached SERP instead of a live SERP in an effort to increase delivery / performance time. SERPs of The Big Three (Google, Yahoo! and Live Search) usually include an array of results, such as organic listings, images, maps, news, definitions, and even “sponsored” (read: paid) results.

Why do SERPs matter to a business owner?

Where your business or service shows up on a search results page matters a great deal. The higher up you are on the page, the more likely you’ll receive a click. A click sends traffic to your site. Traffic can translate into sales.

Search engines use the textual content within your web pages to index your site. The search engines take their cues from an array of components — one such critical component is the code behind your website. That code can direct the search engine bots through your page and tell the bots what things are important and what information you want the search engines to take special note of.

Perhaps what is most interesting about SERPs is that they can be measured. That means, your website can be tracked for targeted keywords across The Big Three. In other words, by using SERP tracking software, a Search Engine Marketer can know where your site is positioned against any particular phrase.

For example, if you search “web design franklin, tn,” in Google, you’ll see JLB listed in letter D of the map section of the SERP and first in the organic section of the SERP. (see photo above)

With these high results, our firm has a greater chance of (a) being seen, (b) receiving a click, and (c) netting new business.

If you have a website, you can (and should) know how well you’re performing for those golden keywords. Not knowing your SERPs is kind of like flying blind… like taking all of that money you’ve spent to get your site developed and the lighting it on fire.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design