In order to truly speak the language of Nashville, Tennessee, CMA Fest needed a website that spoke to their brand and the city they began in. Aside from needing a modernized, mobile friendly design, JLB worked to create a perfect, custom branded color palette to build the foundation for the CMA Fest site. With colors that breathe life into country music and Music City, CMA Fest was able to get the most out of their partnership with JLB.
Visit CMA Fest Case Study
Music City
Opening in 1972 as “Fan Fair” at the Municipal Auditorium in downtown Nashville, CMA Fest has grown to become a much larger event in the last 50 years. In order to keep up with the growth and changing look of Music City, CMA Fest needed to refresh their digital footprint. The CMA Fest team partnered with JLB to incorporate a local, trendy, modernized look to their website. With custom mobile designs, and custom color palette creations, JLB was able to create a CMA site built to serve concert goers of all types.
Custom Branded Design
Custom Design Experience
Accessibility
Hilton Suite Hotel Interactive Booking
Custom Form Submission
Custom Drop Down Menu
Roles
UX/UI
Graphic Design
Web Support & Security
Deliverables
Responsive Web Design
Custom Color Palette
Mobile Accessibility
Two Custom Home Pages
Color Guide
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