Published On: February 11, 2009
Do you know that awesome feeling you get when you finish something you have been working on for a long time? Well, you are about to experience it! We have finally reached the last two steps in this 12-step process about how designers can help you create an amazing brand for your company.
- Define the Problem
- Envision the End
- Define the Approach
- Incite Support and Action
- Seek Insight
- Prototype Potential Solutions
- Helping the Team Work
- Delineating Tough Choices
- Choose the Best Option then Activate
- Make the Solution Known
- Selling the Solution
Now that everyone knows about the new you they are going to want to buy your product/service. Designers create everything (signs, brochures, tags, billboards….and the list goes on and on) that your customers will see to let them know what it is they are purchasing and why it is so great. Informed consumers will make smart choices, and the smart choice is to choose you.
- Rapid Learning Based on Successes and Failures
Your product is out there for the entire world to see so now it is time to sit back and relax, right? Wrong. In order to continue your success your team needs to keeping learning, researching, and improving. Designers lead the team back through the process and can say “This method really worked!” or “Let’s try a different direction this time around.” Designers are great researchers who stay on top of the trends and can lead your team in the right direction.
If you think this whole process is pretty clever and interesting, go to www.aiga.com and find even more inspiring and practical information.
Well, friends, I hope that these past few blog posts have inspired you to revamp your brand or encouraged you to look into the possibility of adding a designer or two to your team. Here are JLB, we are always eager to help you advance your brand in any way possible, so don’t hesitate to ask! You can send us a quick email on our contact page.
I look forward to hearing from you! See you next month…