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You Need Us…You Know You Do – Part 6

Author: JLB

Published On: February 11, 2009

Do you know that awesome feeling you get when you finish something you have been working on for a long time? Well, you are about to experience it! We have finally reached the last two steps in this 12-step process about how designers can help you create an amazing brand for your company.

  1. Define the Problem
  2. Envision the End
  3. Define the Approach
  4. Incite Support and Action
  5. Seek Insight
  6. Prototype Potential Solutions
  7. Helping the Team Work
  8. Delineating Tough Choices
  9. Choose the Best Option then Activate
  10. Make the Solution Known
  11. Selling the Solution
    Now that everyone knows about the new you they are going to want to buy your product/service. Designers create everything (signs, brochures, tags, billboards….and the list goes on and on) that your customers will see to let them know what it is they are purchasing and why it is so great. Informed consumers will make smart choices, and the smart choice is to choose you.
  12. Rapid Learning Based on Successes and Failures
    Your product is out there for the entire world to see so now it is time to sit back and relax, right? Wrong. In order to continue your success your team needs to keeping learning, researching, and improving. Designers lead the team back through the process and can say “This method really worked!” or “Let’s try a different direction this time around.” Designers are great researchers who stay on top of the trends and can lead your team in the right direction.

If you think this whole process is pretty clever and interesting, go to and find even more inspiring and practical information.

Well, friends, I hope that these past few blog posts have inspired you to revamp your brand or encouraged you to look into the possibility of adding a designer or two to your team. Here are JLB, we are always eager to help you advance your brand in any way possible, so don’t hesitate to ask! You can send us a quick email on our contact page.

I look forward to hearing from you! See you next month…

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design