Published On: January 23, 2009
It’s a new year and that means its time for a new you, or rather a new brand for your business. And its time to get to work! We are about the cross the finish line as all of our hard work is about to culminate in these next few steps. If you aren’t excited yet, you will be. Read on my friends.
- Define the Problem
- Envision the End
- Define the Approach
- Incite Support and Action
- Seek Insight
- Prototype Potential Solutions
- Delineating Tough Choices
- Helping the Team Work
- Choose the Best Option then Activate
Now that most of the hard work is behind us, it is finally time to chose the best solution. Designers are great at visualizing different outcomes and seeing the different sides to each option. Designers can talk you through what each choice means for you and your company and can help you see what the future may hold.
- Make the Solution Known
Everything is set and ready to go but there is one problem – no one knows about you yet. This is where your marketing team will get to work but the designer’s job isn’t done yet. Someone has to design all this marketing collateral, right? Designers can help you let everyone (employees, consumers, etc.) know about the new you and once everyone knows, they will start supporting you.
If all this is a little over your head, I know someone who can help you sort through it all…us!
JLB has great designers, writers, web programmers and even a pretty awesome photographer that can guide you through creating a new brand or any other challenge you might throw our way. Browse through our new site and be sure to check out projects we have worked on and what services we offer.
Thanks again to AIGA for laying out this whole process (check out their website to learn even more).
See you next month!