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You need us….You know you do – Part 1

Author: JLB

Published On: September 4, 2008

Once upon a time, designers just sat behind their desks and worked their magic without much interaction with clients or other team members (writers, photographers, etc.). Fast forward to the 21st century – the job description “designer” means more … a lot more.

Convincing clients that designers should be involved in every aspect of developing a brand or product can sometimes be tricky, but thanks to the very helpful AIGA, there is now a resource that can help designers win their way into their client’s heart (and their brainstorming meeting).

When developing a brand, there are certain steps that need to be taken, 12 to be exact. At every stage, a designer brings to the table thoughts, ideas and conclusions that few others could. I will be outlining each step and how designers fit into that particular step in the coming months, but let’s just start with the first two.

1. Define the Problem Designers see every new project as a problem that they get to solve and they want to solve it in the most creative way. In order to do that, they have to listen and discover what the real issue is. Boundaries have to be made. Since designers do this for every project, even the small ones, they are more than able to do it for you, the big client. Designers are also good at seeing a problem from many angles. We think differently than most people and that enables us to see one problem a hundred different ways. Because of that, we can help narrow and define the problem.

2. Envision the End When creating a new brand, you have to know where you are going to end up and how you are going to get there. Designers are great at mapping out a plan of attack. With each design project we encounter we have to make a plan of how we are going to solve that problem. We are great at setting goals and reaching them (we have to be or we couldn’t survive in the design world). Designers can help the client see the finish line and help the team figure out how to make it there.

Do you believe that designers are vital to your work yet?

If you need a little more convincing, check back next month and read about the next two steps in developing a brand and how designers fit in the mix.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design