Skip Navigation


You need us….You know you do – Part 4

Author: JLB

Published On: December 8, 2008

With 2009 right around the corner it seems most people are starting to think about resolutions. A new year is a great time to start fresh and reinvent yourself and your business. If you are one of those people wanting to start the new year with a new brand, you have come to the right place. I am on steps 7 and 8 of the 12 step process put together by AIGA on building a brand and how graphic designers play a vital role.

1.    Define the Problem

2.    Envision the End

3.    Define the Approach

4.    Incite Support and Action

5.    Seek Insight

6.    Prototype Potential Solutions

7.   Delineating Tough Choices So you have these super (or maybe not so super) prototypes made. Now what? If you have a designer or two on your team, they can show you what is working and what is not working. Designers are great at looking at things through the eyes of the consumer and can pinpoint problems. Since we know what works and what doesn’t, we can help you decide what is worth your time and your money.

8.   Helping the Team Work Color…font…paper…printing….the decisions are endless. With a designer by your side you will never have to make these decisions on your own. Designers can help you and your team make the most cost-effective choices and walk you through until the end. They can also help you envision the outcome. Since we often see things very differently, we can explain and show you how the finished product will look and feel.

If you have just jumped into this series and are wondering about the first six steps, check out our archives, located along the right hand side of this page. And if you are looking to breathe new life into the look of your business, contact us here are JLB. We are currently revamping our look and would love to help you do the same.

Happy Holidays and God Bless!

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design