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You need us….You know you do – Part 3

Author: JLB

Published On: November 4, 2008

We have finally reached the half-way point on our journey through the steps of branding. And in my opinion, these next two steps could be the most important to your brand…

1. Define the Problem

2. Envision the End

3. Define the Approach

4. Incite Support and Action

5. Seek Insight Now that you have a totally inspired team backing your project, its time to look ahead. It is the time to find and solve any potential problems you might encounter. How do you do this you might ask? Research, research, research. If you want to be successful, you have to know the ins and outs of anything and everything concerning your business. Designers spend hours upon hours of research before they even sit down to design. If you have a team of designers working for you, you can be sure that they have done their homework.

6. Prototype Potential Solutions Once all the research is done, you can then start testing your product/brand. Sometimes this means creating an experience or environment for your customer. Sometimes it means creating a mock up of your packaging. This is a vital step because you can test your ideas to see if they work and are practical. Designers create mock ups all the time whether it’s a business card or a six-page brochure. Once your go through this “trial run,” it becomes much easier to pick out problems and can then be fixed.

If you haven’t already, it is time for you to check out the AIGA site. Not only is it full of great resources, but it is also a great place to look for inspiration.

Until next month, dear readers…


It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design